Increased Capacity Enables Capture of High-Quality Images and Video with SDHC-Compatible DSLR Cameras
Sydney, Australia – 4th June 2010: Lexar Media, a leading global provider of memory products for digital media, today announced that it is shipping Lexar® Professional 133x Secure Digital High Capacity (SDHC) memory cards in 16GB and 32GB capacities to Australian retail outlets.
The Lexar Professional SDHC memory cards offer the maximum Class 10 speed rating, providing a blazing-fast minimum sustained write speed capability of 133x (20MB per second), while the higher capacities of the new 16GB and 32GB cards make them an excellent choice for shooting higher-resolution images and large-sized, high-definition video files with SDHC-compatible digital SLR cameras. In addition to enabling photographers to fully leverage a digital SLR’s high-speed processor, the Professional SDHC cards significantly accelerate image download times from the card to a host computer, improving the digital workflow.
“With more and more camera manufacturers introducing models with both photo and video capabilities, photographers need memory solutions that can adapt to their evolving shooting needs,” said Richard Clarke ANZ national sales manager, Lexar Media. “The added storage offered by the 16GB and 32GB capacities of the Lexar Professional 133x SDHC cards, means photographers can shoot for longer before having to switch cards and potentially miss an amazing image.”
All Lexar memory card and card reader designs are tested in the Lexar Quality Labs, facilities with more than 800 digital cameras and memory card devices, to ensure performance, quality, compatibility, and reliability. Lexar performs this extensive testing in an effort to provide customers with the highest level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.
Customers can also access Lexar’s Digital Photography website, a dedicated, online resource and tips destination (http://www.lexar.com/dp/), and can access phone and live-chat tech support. Lexar provides these services and resources to customers to minimise the time required for troubleshooting card issues and to provide tools for photographers to optimise their shooting and focus on capturing great images.
Availability and pricing
The Lexar Professional 133x SDHC memory cards are available now on Lexar.com, in specialty photo retailers and consumer electronics outlets including Camera House, Dick Smith Electronics, Harvey Norman, Myer and Teds.
- Lexar Professional 133x SDHC 16GB AU$128.45
- Lexar Professional 133x SDHC 32GB AU$250.20
Australian distributors of Lexar Media products include: Cellnet Group Limited – Ph: 1300 235 563 and WestGroup International – Ph: 1300 130 578.
All Lexar Professional memory cards include a limited lifetime warranty, a free downloadable copy of Image Rescue® 4 software, and exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe® Photoshop® Lightroom®, Adobe Photoshop Elements, and Adobe Premiere® Elements software.
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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar Media offers more than 250,000 upgrades for 40,000 systems, including a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.