– The Expansion Pack for the Critically Acclaimed The Sims 3 Has Now Hit Shelves –
– Adds In-Depth Careers Like Firefighter, Private Investigator, Architecture Designer, Doctor, Ghost Hunter and Stylist to the Game 

3 June 2010, Australia — The EA Play Label of Electronic Arts Inc. have announced that The Sims™ 3 Ambitions Expansion Pack*, the second expansion pack to the best-selling PC game of calendar 2009**, The Sims 3, is now available at retail outlets nationwide and for digital download for the PC and Mac. The game will be in stores worldwide in 60 countries and in 20 languages this week.

“The Sims community has long wanted to control their Sims’ actions at work and now with the seamless open neighbourhood, those actions have a direct impact on the town and other Sims,” said Scott Evans, General Manager of The Sims at EA. “Offering a variety of new and exciting careers, players can choose to complete their work tasks in a heroic manner or take the deviant route.”

The Sims 3 Ambitions allows players to pursue a variety of exciting careers in their Sims’ lives that in turn affect their overall gameplay experience and neighbourhood. Players can choose to hunt down vengeful spirits as the ghost hunter, create brilliant and potentially destructive gadgets as an inventor, craft glorious masterpieces as a sculptor, dole out experimental medicine as a doctor, save lives as a firefighter and solve riveting cases by any means necessary as an investigator.

For the first time, players will be in charge of how their Sims’ career progresses and can decide if they will work for good or evil, pursue creative endeavours or technical affairs, change the town for the better or wreak havoc on everyone’s homes.

Choices made while playing the new careers and activities such as stylist, architecture designer and tattoo artist directly impact the look and feel of the town and other Sims. For example, as a player you get to determine what a Sims new appearance will look like, whether that be a hip makeover or a new tattoo fit for a rockstar. Additionally, players will be able to explore Twinbrook, an entirely new playable town in The Sims 3 Ambitions, where they will be able to meet new locals, explore their surroundings and find new employment opportunities.
 
There will also be a hot, new soundtrack to go along with the gameplay. Over a dozen new artists have laid down their tracks in Simlish including GRAMMY Award-winners Lady Antebellum and Toni Braxton, and new-comers Rise Against, Charice, Neon Trees, The Acorn and more! Players will want to turn up the volume and sing along with the new Simlish songs.
    
The Sims 3 Ambitions will also be available for feature phones, iPhone and iPod touch in late 2010 from EA Mobile™. These versions will have customised mobile gameplay features that will be revealed in the coming months and will not require a base game to play. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

For more information about The Sims 3 Ambitions or The Sims 3, please visit http://au.thesims3.com. Developed by The Sims Studio, The Sims 3 Ambitions is rated M Sexual References by the OFLC. To download artwork, please visit www.info.ea.com.

*Requires The Sims 3 for PC/MAC to play.
**According to NPD data for North America and Europe.