Sydney, Australia, September 5 2008 – Global technology innovators ASUS and Intel will be the major centrepieces at The Ultimate Men’s Runway Show as part of this year’s 30 Days of Fashion & Beauty.
The first large-scale, menswear only show ever to be staged in Australia, The Ultimate Men’s Runway Show will parade local and international designers. Complementing this great fashion spectacle, the show will also incorporate the latest in computing from ASUS and Intel, highlighting the quintessential man of style on-the-go.
Showcasing nine major fashion brands, top designers will join forces with the leading ACP Magazines male mastheads in the country, Men’s Style, FHM and Ralph. Selected notebooks from ASUS – powered by Intel processor technology – that embody elegance and represent fashion without forgoing functionality will be introduced by high profile personalities at the exclusive event including:
– VX3 (Men’s Style) – Take computing for a digital sports drive with the ASUS Lamborghini VX3 notebook and feel high power performance.
– U6V (FHM) – A marvellous jewel with stunning high shine and shimmer, the ASUS U6V is ideal for the on-the-go style star.
– M50 (Ralph) – Experience entertainment like never before on the ASUS M50 multimedia notebook with revolutionary digital technology.
The event so far has also attracted a large gathering of male models at the casting call eager to take part in the show. Taking a shot at fame in the male modelling world, a horde of hot, young guys turned out at the auditions with only 50 shortlisted – with only 30 to be chosen. Click here to view the video of The Ultimate Men’s Runway Show model casting call.
Carmen Li, Marketing Manager of ASUS Australia, said, “ASUS is thrilled to support this groundbreaking show and very excited to become part of Australian men’s fashion history. The Ultimate Men’s Runway Show is a premier fashion event during the 30 Days of Fashion & Beauty calendar and ASUS is proud to be affiliated with Australia’s leading men’s lifestyle publications.”
“Together, Intel and ASUS are recognised for bringing sophistication, style and performance in mobile. We are pleased to be participating in such a grand event and to be associated with such a range of premium fashion and lifestyle brands,” added Daniel Anderson, Joint Marketing Programs Manager of Intel Australia and New Zealand.
The Ultimate Men’s Runway Show (presented by ASUS, powered by Intel) is an invitation-only event and will be held on Tuesday, 9 September 2008 from 6.30pm at CarriageWorks, Sydney’s home for contemporary arts housed in the old Eveleigh Rail Yards.
About ASUS
ASUS is a leading company in the new digital era. With a global staff of more than 8,000 and a world-class R&D design team, the company’s turnover for 2007 was 6.9 billion US dollars. ASUS ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100” and has been on the listing for 11 consecutive years. ASUS was also selected by the Wall Street Journal Asia as No.1 in quality and service in Taiwan. For more information, visit www.asus.com.au.