Journey to the land of Far Far Away and experience the fourth and final chapter of the Shrek story, Shrek Forever After, in IMAX 3D – the world’s most immersive movie experience. Shrek Forever After: The IMAX 3D Experience premieres on the biggest 3D screen in the southern hemisphere, at IMAX Melbourne Museum, from June 17, 2010.  

“In addition to making the ultimate final chapter of the series, we also enjoyed the challenges and rewards of producing Shrek Forever After in 3D, which adds an awesome level of visual immersion that has never before been applied to a Shrek film,” said Mike Mitchell, Director of Shrek Forever After.

“Aside from the thrilling roller-coaster ride aspect, like the scene in which Shrek is being chased by a band of evil witches on broomsticks, we also used 3D as a powerful storytelling device to convey the characters’ deepest emotions… and nowhere are these kinds of experiences more engaging and exciting than on huge, IMAX 3D screens.”

After challenging an evil dragon, rescuing a beautiful princess and saving your in-laws’ kingdom, what’s an ogre to do? Well, if you’re Shrek, you suddenly wind up a domesticated family man. Instead of scaring villagers away like he used to, a reluctant Shrek now agrees to autograph pitch forks. What’s happened to this ogre’s roar? Longing for the days when he felt like a “real ogre,” Shrek is duped into signing a pact with the smooth-talking dealmaker, Rumpelstiltskin. Shrek suddenly finds himself in a twisted, alternate version of Far Far Away, where ogres are hunted, Rumpelstiltskin is king and Shrek and Fiona have never met. Now, it’s up to Shrek to undo all he’s done in the hopes of saving his friends, restoring his world and reclaiming his one True Love.

DreamWorks Animation presents Shrek Forever After: The IMAX 3D Experience starring Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas. The film is directed by Mike Mitchell and produced by Gina Shay and Teresa Cheng. Executive producers are Andrew Adamson, Aron Warner and John Williams. The screenplay was written by Josh Klausner and Darren Lemke.

IMAX Melbourne Museum is part of the largest public museums organisation in Australia, Museum Victoria. Projecting the biggest 3D image in Australia on the world’s third largest screen, IMAX Melbourne Museum delivers one of the world’s most immersive movie experiences. 

To view the Shrek Forever After trailer go to http://www.youtube.com/user/imaxmelbourne#p/a/u/0/Qywc_GkwmG0

Release Date:              17 June, 2010

Where:                         IMAX Melbourne Museum, Carlton Gardens

Tickets:                       $22.50 adults, $18.50 concession, $16.50 child, $68.00 family (2 adults & 2 children)       

Enquires:                     03 9663 5454

Bookings:                    www.imaxmelbourne.com.au or at the box office

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