Sydney, NSW, November 14, 2008 – Universal Pictures has today confirmed that Mamma Mia! is the
biggest selling week one DVD title of the last two years.   The title has smashed records registering
estimated sales of over 130,000 DVDs (131,837* units sold), as provided by GfK.   
 
Mamma Mia! has not only set industry records, but has also become the biggest Australian DVD release in history for Universal Pictures.
 
Cindy McCulloch, Marketing Director at  Universal Pictures, was excited about the results;
 
“We are ecstatic.   Within the current economic climate, Mamma Mia! represents the winning formula – a  combination of feel-good escapism and an affordable entertainment experience.
 
Mamma Mia! has truly won the hearts of so many Australian consumers, and we expect the DVD to find a home under many Christmas trees this year.”
 
With an all-star cast, the songs of ABBA, the DVD encourages you to join in the extravaganza of dancing and laughter with on-screen lyrics for every  musical number, making it the perfect gifting proposition.
 
* Source – GfK, DVD Reported Sales, 14 November 2008. GfK Coverage rate 84%