BRISBANE, Queensland–May. 03, 2010—EB Games, Australia’s largest video game and entertainment software retailer, today announced that over the next week they aim to raise over $300,000 to brighten the lives of seriously ill and hospitalised kids.
EB Games will be holding a national week of fundraising for the Starlight Children’s Foundation in their 352 stores nationwide, where they aim to outdo last years result of $300,000 raised.
“We are now in our 3rd year of the EB Games Starlight week event and this year we aim to beat last years total of $300,000” Debra McGrath, EB Games National Brand and Marketing Manager stated.
Debra continued: “Starlight week is something that all our people really look forward to, as it is our unique way of really giving back to our local communities and showing our support for the amazing job that the Starlight Children’s foundation do.”
Starlight Children’s Foundation Queensland State Manager, Alison Dart, believes that the EB Games campaign is pivotal to the success of Starlight Day nationally. “Without their extraordinary support, we would struggle to be able to continue to deliver the wonderful, uplifting programs that brighten the lives of seriously ill and hospitalized children around the country.”
EB Games have been overwhelmed by the support they have received by the local gaming industry for Starlight Week. “Anyone that works in gaming has experienced the joy that video games can provide. This week gives us all a chance to give back. It is fantastic to see the support that we have been able to receive from the local gaming industry with contributions from EA, Nintendo, Ubisoft, THQ, Sega, Bluemouth, Activision Blizzard, Namco Bandi, Take 2, Warner and Game Informer” Debra stated.
EB Games is calling on all of us to get involved and come up with something special to encourage people to dig deep and help out.
According to Debra, “Like many of us, Starlight are really feeling the pinch so to help drive donations, we put together a massive prize pool valued at over $80,000 that people have the chance to win by contributing to this special cause”.
Debra believes getting involved and winning couldn’t be easier. “All customers have to do for their chance to win over $80,000 worth of amazing prizes is simply donating over $5, trade in of their old games/consoles or buying selected products at any EB Games store or online at www.ebgames.com.au”
Some of the prizes being given away include an action packed Gold Coast family holiday, a weekend in a luxury BMW, Samsung TV and phone, the ultimate Warner Bros game and blu ray library, a year’s worth of Domino’s pizza, 90 double passes to the A-Team movie, 8000 Game Informer magazines as well as loads of games and consoles including a new DS XL, Wii and XBOX 360 consoles.
There will be plenty going on in store with free balloons, colouring and Starlight tattoos for the kids as well as special celebrity and character appearances in selected stores. For example, meet Brisbane’s own 3-time Premiership winning champion Luke Power at Westfield Chermside or get your photo taken with the world’s most famous gaming character Mario in our Swanston street store in Melbourne CBD.
EB Games Starlight Week runs from Monday 3rd – Sunday 9th May. For a full list of prizes, details of celebrity instore appearances and full donation details visit: http://starlight.ebgames.com.au
About EB Games
EB Games Australia head office is located in Queensland, with retail stores operating in every Australian State and Territory. EB Games Australia is part of GameStop Corp. Currently EB Games have 352 retail stores in Australia. The Company sells new and preowned video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on EB Games can be obtained at the company’s website: http://www.ebgames.com.au.
About Starlight
* Starlight’s programs include Starlight Express Rooms, Starlight Fun Centres, Starlight Escapes and Starlight Wishgranting to brighten the lives of sick children and their families at a time when they need it most.
* Starlight’s programs are an integral part of the total pediatric care of these children.
* There are over 600,000 child admissions to Australian hospitals every year and currently Starlight is only able to reach “1 in 3”. Starlight’s ultimate goal is to enable every seriously ill child the opportunity to access and benefit from Starlight’s innovative programs.
* Starlight relies solely on the generosity of individuals, community groups and businesses to exist.