Film On Track To Become Australia’s Highest Selling DVD Release Of All Time
Sydney, Australia (Friday 30th April 2010) – AVATAR has once again shattered industry records delivering the biggest “day one” DVD and Blu-ray sales results of any film in Australia, announced today by Twentieth Century Fox Home Entertainment (TCFHE). In just one day, TCFHE sold 360,000 combined units* of AVATAR (DVD and Blu-ray) – beating all “week one” release records. AVATAR quickly surpassed the competition and is expected to become Australia’s highest-selling film of all time.
“We are absolutely thrilled with our launch day sales results following the massive success the Avatar DVD and Blu-ray release has been having all around the world,” commented Chris Dunn, Managing Director,TCFHE Australia. “It’s no surprise that fans would be excited to own AVATAR on Blu-ray and with 22% of our sales coming from the high-definition format – doubling the previous week one record in just one day – it clearly demonstrates that the Australian consumer is embracing Blu-ray.”
The launch of AVATAR on DVD and Blu-ray allows fans to return to the world of Avatar in the comfort of their own home as the land of Pandora comes alive in their living rooms. The must-own AVATAR Blu-ray release provides the ultimate high definition experience ever for home viewing audiences. Recognised for its optimum picture and sound, the film’s masterful cinematography, art direction and visual effects lends itself to awe-inspiring clarity when viewed on Blu-ray Disc.
Since its global theatrical release last December, AVATAR has continued to make motion picture history. Written and directed by James Cameron and produced with his long-time collaborator Jon Landau, AVATAR stars Sam Worthington, Zoë Saldana, Sigourney Weaver, Stephen Lang, Michelle Rodriguez, Giovanni Ribisi, Joel David Moore, CCH Pounder, Wes Studi and Laz Alonso. The Oscarâ and Golden Globe® winning epic is the highest grossing film of all time, taking in over $2.7 billion in worldwide box office with over $1.9 billion derived from international markets. Director James Cameron takes audiences to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization.
AVATAR is available to own on Blu-ray Disc and DVD at all retail locations.
About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.