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Don’t let life pass you by…Flip it and Share it!

SYDNEY, Australia, 21 April 2010 – The popular pocket video camera Flip Video, just got even better with the release of the next generation Flip MinoHD. According to latest statistics, Aussies are big fans of video sharing with over 10.6 million Australians watching online videos each month[1]. 

Flip Video has created a demand and love for video thanks to its sleek design, ease of use, great video quality, and FlipShare software.  It has already won a range of industry awards and a growing number of famous Aussie faces have been spotted using Flip Video. 

The newest version of Flip Video is now available in leading consumer electronics retailers with a RRP of AU$299.95.  It includes twice the memory of the original Flip MinoHD enabling up to 120 minutes recording time; the ability to upload videos directly to Facebook; a larger LCD screen; and a new rounded design with a brushed metal finishing.  

Another feature of the next generation Flip MinoHD is the latest version of FlipShare software, the advanced on-board software platform that allows users to plug the Flip’s signature flip-out USB into any computer to easily organise, and edit their videos. FlipShare also lets users share their videos by quickly and easily uploading directly to YouTube, MySpace and Facebook, and by sending via email.

 “Flip Video has changed the video camera market and made shooting and sharing videos easier than ever before,” said Todd Lynton, Managing Director of Cisco Consumer Products ANZ. “Flip has been a huge hit in Australia and the next generation Flip MinoHD lets users shoot twice as much video, enjoy a bigger screen, and even upload their videos directly to Facebook with the latest version of FlipShare.”

Australian celebrities who have been spotted using Flip Video include Cassie Davis, Jessica Mauboy, Corbin Harris, Brian McFadden, world pro surfer Tom Whitaker, Packed to the Rafters star Jessica Maurais , Cassette Kids, Delta Goodrem, and The Bondi Rescue boys.  For photos, visit: http://www.theflip.com/en-au/buzz/sightings.aspx

Supporting Resources:

Flip Video Official website: www.theflip.com.au
Flip Video Facebook Fan Page:  www.facebook.com/flipaustralia
·         Follow us on Twitter:  @FlipAustralia

·         Cisco Consumer Blogs:  http://blogs.cisco.com/consumer

About Flip Video Products

Flip Video was acquired by Cisco (NASDAQ: CSCO) in May of 2009 and operates as part of Cisco’s Consumer Products group. Its revolutionary Flip Video camcorders changed the way people capture and share video by making it simple, accessible and fun for anyone. Flip Video camcorders are pre-loaded with FlipShare software to enable easy organizing, editing, and seamless uploading to Facebook Video, MySpace, YouTube and other video sharing sites. More information about Flip Video products can be found at www.theflip.com.au

Flip Video Awards

Flip MinoHD has already won a number of awards in ANZ including PC World Editor’s Choice 2009, PC Authority Recommended 2009, PC World Platinum Award 2009, Netguide Editor’s Choice 2009.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. This year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Cisco’s vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. Further information about Cisco and its full line of consumer products can be found at www.theflip.com.au, www.linksysbycisco.com.anz, and www.cisco.com/consumer.