TAKE YOUR SIMS ADVENTURE ON THE GO!

13 April 2010, Australia – Electronic Arts Inc. have announced that The Sims™ 3 World Adventures for the iPhone® and iPod touch® is now available to download in The App Store! This release is the follow up to The Sims 3 application which was the top selling game on The App Store for 2009 and the #1 paid application in nearly 40 countries worldwide*.

The game is an all-new experience from The Sims 3 franchise that allows players to travel with their Sims to three real-world inspired destinations in Egypt, France and China. Each exciting location offers a world of possibilities for Sims who can embark on adventures, or even find romance.

Players can also import/export their Sim’s appearance back and forth between the iPhone and iPod touch versions of The Sims World Adventures and The Sims 3.

“The Sims 3 World Adventures was built upon the excellent experience offered through The Sims 3 on the iPhone and iPod touch and brings even more real-life situations for you to explore,” said Adam Sussman, VP of Worldwide Publishing at EA Mobile. “The Sims 3 World Adventures is an optimised mobile experience with an international twist that players worldwide will be sure to enjoy.”

Players can enjoy enhanced yet classic The Sims style gameplay and choose from dozens of new goals, mini-games, town maps, plus several personas, careers and quests. While visiting any of the new destinations, Sims will be able to meet locals and explorers, make friends, fall in love or make enemies. Players can pick from a prosperous selection of new clothing styles, furniture and facial characteristics to sport a unique and cultural look in each destination.  

Additionally, players can travel to the tune of seven artists who recorded their hit songs in Simlish, the official language of The Sims, for the game including GRAMMY Award-winner LeAnn Rimes, plus hot new stars Matt + Kim, Katie Melua, Young Punx! and more.

The Sims 3 World Adventures is now available globally from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/. The game is also available for purchase globally from wireless carriers for feature phones and is currently available on the PC and Mac**. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com. To follow EA Mobile on Twitter visit http://twitter.com/eamobile.

* iTunes 2009 Rewind

**Requires The Sims 3 for PC/Mac to play.