Breakthrough Interactive Design Tools Maximize Impact of Creative Content and Digital Marketing Campaigns Across Media and Devices
SYDNEY, Australia, — April 12, 2010 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Creative Suite® 5, a breakthrough release of the industry-leading design and development software for virtually every creative workflow. Focusing on interactivity, performance and maximising the impact of digital content and marketing campaigns across media and devices, the Creative Suite 5 product line brings exciting full version upgrades of flagship creative tools while delivering significant workflow enhancements to designers and developers. Featuring integration with online content and digital marketing measurement and optimisation capabilities for the first time, Creative Suite 5 products include access to signature Omniture technologies, to capture, store and analyse information generated by Web sites and other sources. Additionally, a brand new component, Adobe Flash® Catalyst™, joins the Creative Suite, ushering in the ability to design interactive content without writing code and improve the collaborative process between designer and developer.
The Adobe CS5 product family also enables the creation of content and applications for the much anticipated releases of Flash Player 10.1 and Adobe AIR® 2, which are optimised for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience.
The new lineup is headlined by Adobe Creative Suite 5 Master Collection, which includes, in a single package, all of Adobe’s renowned Creative Suite tools, such as Photoshop® CS5 (see separate release), Illustrator® CS5, InDesign® CS5 (see separate release), Flash Catalyst CS5 (see separate release), Flash Professional CS5, Dreamweaver® CS5, Adobe® Premiere® Pro CS5 (see separate release) and After Effects® CS5. These tools are also available separately or in one of the five Creative Suite editions. The complete Creative Suite 5 lineup includes Creative Suite 5 Master Collection, Creative Suite 5 Design Premium, Creative Suite 5 Web Premium, Creative Suite 5 Production Premium and Creative Suite 5 Design Standard, as well as 15 point products, associated technologies and integration with new Adobe CS Live Services (CS Live Services are complimentary for a limited time).*
“While Creative Suite 5 continues Adobe’s storied history of delivering astonishing new creative features, this release first and foremost addresses the challenges facing publishers and creatives worldwide—how to build profitable businesses around digital content,” said Shantanu Narayen, president and chief executive officer at Adobe. “By coupling sophisticated online business analytics with dazzling creative tools, we’re ensuring that publishers, designers and marketers can create, deliver and optimise beautiful, high-impact digital experiences across media and devices.”
“We’re a region renowned for our innovation and design, with the Pacific region home to very active and world-renowned developer and creative communities, especially in Australia and New Zealand. The launch of CS5 will be significant for our markets. The attention it’s already received ahead of launch has been astounding and we expect this to continue,” commented Calum Russell, Marketing Manager for Adobe, Pacific. “We’re hosting a series of roadshows at the end of April and throughout May in Australia and New Zealand to reach out to our developer and creative communities in 9 cities across Australia and New Zealand, and we’re anticipating a strong turnout for those events.”
John Treloar, Education Director for Adobe in Asia Pacific knows firsthand how powerful creative products can be in an education environment following the NSW Department of Education and Training’s recent laptop initiative for public schools and TAFE: “The launch of Creative Suite 5 provides many opportunities for schools and colleges in the Pacific region. For students, it teaches them to think outside of the box of the traditional design or creative role and consider what their future in a creative based economy will look like when they enter it professionally.
“CS5 completes the creative workflow and blurs the borders between publisher and developer, producer and editor, photographer and designer. For educators, the new features of CS5 enable learning in an engaging and interactive way where a student can easily explore their imagination, driving their hunger for creativity.”
From a publishing perspective, CS5 is an essential set of tools which is particularly relevant for the Pacific regions’ burgeoning media landscape as Fraser Crozier, Business Liaison Manager – Group I.T. Applications for Pacific Magazines puts it: “There are several obvious feature additions to InDesign CS5 that stand out, making this release an ROI friendly investment.”
“The list of enhancements and new features is so long that it would be faster to just go out and buy it, start using it, talk to your peers and rejoice in the knowledge that Adobe has delivered a killer punch. By the time you finished reading the publicity you could have bought it, installed it and created your first CS5 masterpiece. As for the rest of the suite, wow…64bit Photoshop for Mac, finally…. And then there is a whole bunch of feature enhancements in all the main products. Think big – and you might just get close to the real impact that these will have.”
Design Without Boundaries
More than 250 new features have been integrated into the Adobe Creative Suite 5 Master Collection. InDesign CS5 is powering the transition to digital publishing with new interactive documents and enhanced electronic reader device support. Image creation and editing get a boost in Photoshop CS5 with Refine Edge, which offers better edge detecting technology and masking results in less time. Photoshop CS5 also includes the ability to remove an image element and immediately replace the missing pixels with Content-Aware Fill. New stroke options allow Adobe Illustrator CS5 users to create strokes of variable widths and precisely adjust the width at any point along the stroke.
Work Faster with Greater Precision
Engineering breakthroughs throughout Adobe Creative Suite 5 Master Collection work together to dramatically improve performance. Adobe Photoshop, Adobe Premiere Pro and After Effects are now native 64-bit applications on both Mac and Windows®, allowing users to work more fluidly when working on high-resolution projects. The highly anticipated NVIDIA® GPU-accelerated Adobe Mercury Playback Engine allows Adobe Premiere Pro CS5 users to open projects faster, refine effects-rich HD sequences in real time and play back complex projects without rendering. The revolutionary time-saving Roto Brush tool in After Effects helps users isolate moving foreground elements in a fraction of the normal time. In addition, Dreamweaver CS5 now supports popular content management systems Drupal, Joomla! and WordPress, allowing designers to get accurate views of dynamic Web content from within the product.
Accelerate and Optimize Creative Workflows
Adobe Creative Suite 5 products integrate with new Adobe CS Live*, a set of five online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work. CS Live online services are complimentary for a limited time and currently include Adobe BrowserLab, Adobe CS Review, Acrobat.com, Adobe Story and SiteCatalyst® NetAverages™ from Omniture. Adobe CS Review enables online design reviews directly from Creative Suite 5 applications, while Adobe BrowserLab is an indispensable tool for testing Web site content across different browsers and operating systems. NetAverages provides Web usage data that helps reduce the guesswork early in the creative process when designing for Web and mobile. Adobe Story is a collaborative scriptwriting tool that improves production and post-production workflows in CS5 Production Premium. Access to Acrobat.com services, such as Adobe ConnectNow Web conferencing, is also included to enhance discussion and information exchange with colleagues and clients around the globe.
Create and Deliver to More Mobile Platforms
Using Flash Professional CS5, designers and developers can create, test and deliver Web content across a wide range of mobile platforms and devices such as smartphones, tablets, netbooks, smartbooks and other consumer electronics. Users can look forward to deploying content in the browser with Flash Player 10.1 and as a standalone application with AIR 2 when those planned products become available. In addition, users can now build AIR applications using the new Packager for iPhone tool preview, a component of Flash Professional CS5, which can be deployed on the iPhone and iPad (subject to Apple’s requirements and approval) with future device support planned for Android, BlackBerry and Palm webOS.
Adobe Launch Events and Roadshows in Pacific Region
Join Adobe customers and communities at the APAC Online Event, April 13 at 2pm (Australian Eastern Standard Time) by registering here http://cs5launch.adobe.com/ap/. This event features presentations on the top new features of each CS5 suite, Photoshop, and our new CS Live online services, and will be the same agenda as the global event hosted by Adobe in its US headquarters at a more APAC-friendly time.
If you can’t make it to our APAC Online event, you can still get up close and personal with CS5 at one of Adobe’s 2010 Roadshow events. Sessions are scheduled on the following dates and locations:
28th April Auckland SkyCity
3rd May Sydney SCEC
6th May Melbourne Sofitel
10th May Wellington – Hosted by Renaissance Corporation Limited
12th May Christchurch – Hosted by Renaissance Corporation Limited
25th May Adelaide – Hosted by Data#3 Limited
27th May Perth – Hosted by Data#3 Limited
8th June Brisbane Hilton
10th June Canberra National Convention Centre
To attend one of these events, simply fill out the online registration form here:
http://www.adobeonlinefestival.com/cs5roadshow/
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
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© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Premiere, AfterEffects, AIR, Creative Suite, Dreamweaver, Flash, Flash Catalyst, Illustrator, InDesign, Omniture, Photoshop and SiteCatalyst NetAverages are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners. Prices listed are the Adobe direct store prices in the U.S; reseller prices may vary. Prices do not include tax or shipping and handling.
This press release contains forward looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe’s SEC filings. Adobe does not undertake an obligation to update forward looking statements.
*This product may allow you to extend its functionality by accessing certain features that are hosted online, including CS Live online services (“Online Services”), provided you have a high-speed Internet connection. The Online Services, and some features thereof, may not be available in all countries, languages, and/or currencies and may be discontinued in whole or in part without notice. Use of the Online Services is governed by separate terms of use and by the Online Privacy Policy, and access to some services may require user registration. Some Online Services, including services that are initially offered at no charge, may be subject to additional fees and require a separate subscription. For more details and to review the applicable terms of use and Online Privacy Policy, visit www.adobe.com. For more information about CS Live online services, see www.adobe.com/go/cslive.