The EA SPORTS FIFA Football Experience (April 1-14)

Football fever is starting to hit in the lead up to the 2010 World Cup, and fans can get an early taste of the action at the EA SPORTS FIFA Football Experience (powered by Playstation) in The Zone at Sydney’s Royal Easter Show from April 1-14! The event will include The Sydney Live Qualifier Event for the FIFA Interactive World Cup 2010 (the world’s largest football gaming tournament), a bevy of celebrity guests, exclusive previews of EA SPORTS 2010 FIFA World Cup™, a PlayStation®3 entertainment zone, an adidas® football skills arena and pumping music to soundtrack the experience!