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JIMI HENDRIX AND THE RACONTEURS TO ROCK GUITAR HERO® WORLD TOUR IN NOVEMBER

Sydney, Australia – October 30, 2008 – The Raconteurs and Jimi Hendrix will both take to the virtual stage this November as downloadable content in Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® World Tour, the company announced today.

Already confirmed to take centre stage as a playable character, Jimi Hendrix, one of the most creative and influential musicians of the 20th century, will return with three additional downloadable master tracks.  The blues track “If 6 was 9,” rhythm and blues classic “Little Wing,” and a live version of the iconic Hendrix track “Fire” will all be available as downloadable content for Guitar Hero World Tour on November 13th, 2008.

Making their debut appearance in a videogame, charismatic rockers, The Raconteurs are set to leave their mark with three tracks off their second album Consolers of the Lonely.   The trio of “Salute Your Solution,” “Hold Up” and “Consoler of the Lonely” will debut as part of a three song set list on November 20th, 2008 that will allow virtual rockers the chance to experience the killer sounds of The Raconteurs like never before. 

The Raconteurs Track Pack and Jimi Hendrix Track Pack will be available on Xbox LIVE® Marketplace for Xbox 360® video game and entertainment system from Microsoft for 440 Microsoft Points and on the PLAYSTATION®Store for the PLAYSTATION®3 computer entertainment system for $9.95.  In addition, the three tracks from The Raconteurs Track Pack will be released as single downloadable songs for Xbox 360 for 160 Microsoft Points, PLAYSTATION 3 system for $3.45 and Nintendo® Wi-Fi Connection for Wii™ for 200 Wii Points.

When the house lights go down, a new generation of guitarists, drummers and fearless frontmen will come together and rock with Guitar Hero World Tour.  The latest instalment in the #1 best-selling video game franchise of 2007, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online.  The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock ‘n’ roll anthems.  Music creators are also able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique creations.

Guitar Hero World Tour will be available from November 12th for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, the Wii™ home video game system from Nintendo and the PlayStation®2 computer entertainment system.  The game is rated PG (Mild themes and Violence, Sexual references and mild coarse language) by the Classification Board.  For more information on Guitar Hero World Tour, please visit worldtour.guitarhero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision and its products can be found on the company’s website, www.activision.com.