EA ANNOUNCES THE OFFICIAL GAME OF THE 2010 FIFA WORLD CUP

Event Game Features First Full and Authentic 2010 FIFA World Cup Online Tournament Mode

28 January 2010, Australia – Electronic Arts (NASDAQ: ERTS) will celebrate the single largest sporting event on the planet with the only official and exclusively licensed videogame for the 2010 FIFA World Cup South Africa™.
 
Now everyone can play in the 2010 FIFA World Cup™ on the PlayStation®3, Xbox 360®, Wii™, PSP® (PlayStation® Portable) and mobile from late April 2010 in anticipation of the real-world tournament which begins in June.
 
EA SPORTS™ 2010 FIFA World Cup South Africa will feature all the emotion and passion of the fiercest national rivalries battling on the world’s biggest stage. The game will include all 199 national teams that took part in qualification and all 10 official stadiums to be used in South Africa, as well as stadiums from each qualifying region.
 
Gamers will be able to play as their home nation from qualification right through to a virtual reproduction of the FIFA World Cup Final™ and feel what it is like to score the goal that lifts a nation.  Everything fans love about the World Cup will come to life in spectacular detail, including confetti rain, streamers and fireworks.
 
For the first time ever in a videogame, players can also compete in a full and authentic online World Cup tournament. Carry the hopes and dreams of a nation into battle against fans from rival countries, from the group stage through the knockout rounds for the chance to be crowned 2010 FIFA World Cup South AfricaTM champion. For fans of nations that failed to qualify for South Africa, this is the chance to replay and re-write history.
 
The videogame will also have gameplay innovations that capture the journey from qualification to the final tournament, featuring home and away strategies for every nation, situational tactics in-game and altitude effects that fatigue players faster and even impact the flight of the ball.
 
EA SPORTS™ 2010 FIFA World Cup on the Wii is an action-packed football game that brings friends together in their living rooms to compete for the 2010 FIFA World CupTM. The game will be presented in an art style that celebrates the cultural vibrancy of the first FIFA World CupTM to be held in Africa. Travel around the world virtually to take on all 32 nations competing in South Africa in head-to-head challenges in Zakumi’s Dream Team mode. Start the journey with random players and then build your team by stealing an opposition player after each victory. Win a challenge and pick a player until you have conquered the world.  Plus, your team can travel with you to compete at a friend’s house on your Wii Remote.
 
Visit http://www.FIFA-WORLD-CUP.EASPORTS.COM for more information about features for each available platform, which will be revealed over the coming months.
 
EA SPORTS™ 2010 FIFA World Cup, developed by EA Canada in Burnaby, B.C. will be in stores in Australia from late April. The game has not yet been rated.
 
Screenshots can be downloaded at http://info.ea.com.