Warner Brothers Interactive Entertainment Australia Appoints One Green Bean As New PR Agency

Sydney, 6 January 2010: Warner Brothers Interactive Entertainment Australia (WBIE Aus) has appointed One Green Bean to handle the publicity for all computer game releases in Australia during 2010. One Green Bean will be working with WBIE to increase reach and awareness across a broad spectrum of media for their growing number of computer game titles. With the interactive entertainment industry’s increasingly diversified target consumer demographic, there’s a need for specialised PR skills across a wider range of media and communications channels.

One Green Bean’s Managing Director, Kat Thomas said: “With the computer games market growing globally by almost 45% each year, we’re really excited about working with a company that is dramatically expanding both its business and creative credentials within the industry. Computer games are no longer restricted to teenage bedrooms and so we now need to engage men, women and children of all ages plus parents and even grandparents. Creating talkability amongst all these diverse groups will be a great challenge and something that we’re looking forward to working on with the Warner Brothers Interactive Entertainment team.”

Warner Brothers Interactive Entertainment Australia join One Green Bean’s significant consumer client base which includes: Virgin Atlantic, Virgin Mobile, Levis, IKEA, Unilever, Cartoon Network, Synergy energy drink, Ferrero and Kimberly Clark.

Joel Graham, Asia-Pacific PR Manager Warner Brother Interactive Entertainment, commented: “Our interactive division is growing rapidly and we wanted an agency that would be able to achieve the objectives associated with a huge range of very different games and licences launching in 2010. One Green Bean have demonstrated an expansive knowledge of the Australia consumer lifestyle and news media plus the ability to think creatively with other forms of social media which are becoming more integral to the lives of our market’s consumers.”