Sydney – 11 November, 2009 – As the company’s BRAVIA promotional counter moved dramatically close to zero, Sony Australia today announced the release of an additional 10,000 bonus PlayStation®3 (PS3™) consoles, guaranteed to be delivered in time for Christmas[1], with the purchase of selected BRAVIA LCD TV models. 

The announcement comes as the last of the original 25,000 bonus PS3 consoles, made available just three weeks earlier on 22 October, are expected to be redeemed. Demand for the promotion has been strong, with consumer confidence bolstered further by the offer of an extended three year warranty on all BRAVIA LCD TVs. With a number of quality control tests carried out during the assembly process, any consumer who purchases a BRAVIA LCD TV can be assured they have invested in a TV that has been built to the highest manufacturing standards. 

“Now, an additional 10,000 consumers can enjoy a BRAVIA LCD TV, extended three year warranty and bonus PS3 – all under the tree in time for Christmas. This combination reaffirms the quality of our BRAVIA LCD TV range and provides consumers with a value for money Full HD entertainment hub for just over $2000. This is undoubtedly the best offer we have ever had in the market and is proof that there’s never been a better time to purchase a TV,” said Toby Barbour, Deputy General Manager of Consumer Products Marketing at Sony Australia.  

The additional 10,000 PS3 consoles, valued at $499.95, are guaranteed to be delivered in time for Christmas if validated before 1 December 2009. Full details on the promotion, including number of units remaining, can be found at: www.sony.com.au/bonus. 

To coincide with the launch, this week, Sony Australia is giving consumers the chance to win Blu-ray games and movies to play in full high definition glory on their new BRAVIA LCD TV and PS3. To be in the running, follow Sony at www.twitter.com/BRAVIAbonusPS3 or sign up to Sony Australia’s Facebook fan page.

The bonus PS3 offer is available on selected sizes of the following BRAVIA LCD TV models (see below for full listing):

Z5500 series: Sony’s second generation of Motionflow 200Hz technology for the smoothest picture ever
WE5 series: The energy-efficient TV that consumes less power than two 75W light bulbs
W5500 series: with Motionflow 100Hz and Full High Definition capability
XBR series: With RGB dynamic LED backlight technology
EX series: Wireless with a unique picture frame design
ZX1 series: Super-slim Full HD wireless TV with edge LED technology  

Consumers need to visit www.sony.com.au/bonus to register their BRAVIA LCD TV purchase and redeem their bonus 120GB PS3 slim-line console.

The following BRAVIA LCD TV models are eligible for the bonus PS3 offer:

About Sony

Sony Corporation is a leading manufacturer of audio, video, communications and information

technology products for the consumer and professional markets. Sony Australia Limited is a wholly owned

subsidiary of the Sony Corporation of Japan. With a wide range of products across three main segments,

consumer products, broadcast & professional and information technology products, Sony has become a

leading electronics company in Australia.

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications

initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe”

symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that

anything you can imagine, you can make real.