November 11, 2009 – Twentieth Century Fox Home Entertainment and Spot411 today announced an exclusive partnership to launch FoxPop, coinciding with the Blu-ray Disc and DVD release of Night at the Museum 2 on November 11, 2009. FoxPop is a home entertainment first, enabling viewers to use their iPhone or computer to create a personalized, social and interactive entertainment experience while watching Twentieth Century Fox Home Entertainment’s Night at the Museum 2.
FoxPop is a downloadable iPhone and computer application that “listens” and syncs in seconds to an exact moment in a movie, using real-time audio recognition technology. As events pass in the timeline of the film, facts and trivia automatically “pop up” on the iPhone or computer, offering viewers new information each time they watch a movie. Whether it’s an actor on the screen, an exotic location, or a catchy song, FoxPop instantly provides everything viewers want to know about the scene.
Additional application features include the ability for fans to share and chat with friends while watching a film via social networks such as Facebook and Twitter. A collapsible dashboard – the “Now Playing” feature – provides people with a large space to see information about the characters, places and trivia related to the film.
Featuring an exclusive agreement with Spot411, Twentieth Century Fox Home Entertainment will integrate FoxPop into several upcoming releases. With several additional FoxPop releases planned for 2010, the studio is developing new and exciting ways to further viewer interaction with each release, as well as introduce new types of content, including playing games along with the action of the film, viewing pop-up photo galleries to accentuate the scenes of the film, developing community driven experiences related to the movie and more.
About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets — from mass merchants and warehouse clubs to specialty stores and e-commerce — throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
About Spot411
Based in Orange, CA and co-founded by Ajay Shah and Randy Shiozaki, Spot411 is an interactive entertainment company which focuses on enhancing the home entertainment viewing experience for consumers and delivering the most advanced platform for developing new home entertainment-based revenue streams through real time audio synchronization technology for content creators and studios. Spot411’s application provides the first personalized, interactive home entertainment experience which can be accessed via a laptop or iPhone and provides instantaneous access to information related to a movie or television program, ensuring viewers never view home entertainment the same way again.
Spot411 incorporates proprietary real time audio synchronization software which is linked to a comprehensive library of audio files from movies and television shows. To learn more, please visit www.Spot411.com.
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