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On your marks… get set… FLIP!

On your marks… get set… FLIP! 

Flip Video camcorders now on shelves across Australia and New Zealand, offering consumers a simple and fun way to bring video into everyday lifestyles 

SYDNEY, Australia – November 2, 2009 – Cisco® the makers of Flip VideoTM, one of the lead selling camcorder lines in the United States, has announced the introduction of the Flip Mino and Flip MinoHD camcorders into the Australian and New Zealand markets. Flip Video camcorders put the power of video into consumers’ pockets by enabling them to instantly capture and share their personal videos anywhere, at any time. Flip Video makes video fun and revolutionises the way people capture and share their favorite moments and memories.

Facts/Highlights:

  • The iconic Flip Mino and MinoHD models are recognised for their sleek and stylish design and are available in a slick black color. With up to 60 minutes of recording time, both models have features that make them easy to use such as the sleek flat back panel with simple backlight, one-touch controls to record, play, share, save and delete.
  • The introduction of the Flip MinoHD makes it one of the most unique HD video cameras in the world with crisp, clear high-quality video. The Flip MinoHD has a stunning resolution of 1280×720 at 30 frames per second with up to 60 minutes of recording time of HD quality video.
  • Both the Flip Mino and MinoHD models come preloaded with FlipShare™, the intelligent integrated software that enables users to organise, edit and share their videos seamlessly. Consumers can plug the camcorder’s flip-out USB arm into any Mac or PC to access FlipShare’s simple drag-and-drop interface for immediate video sharing via email or direct upload to YouTube™, MySpace™, and other popular social media sites. Another fun feature is that users can capture still photos from the videos they take and easily share them, so consumers do not have to decide whether to snap a photo or capture video.
  • The rechargeable batteries power up automatically when the flip-out USB arm is connected to the computer.

Supporting Quotes:

  • Craig Gledhill, Cisco Consumer Products, Vice President, Asia Pacific

“Flip Video has dramatically changed the way we capture and share life’s experiences with friends and families. Traditional camcorders sit in cupboards, but Flip Video is designed to fit in a pocket or purse and enables people to quickly share their experiences captured on video. The simplicity and slim size along with the pre-installed FlipShare™ software, which help users easily edit, organise and share their video, makes it a complete camcorder for people who want a stylish, high quality, take-anywhere pocket video camera to capture memories and spontaneous moments.

Flip Video has been a hit with the social networking generation in the United States because it delivers the perfect combination of sleek design, ease of use and great video quality. Flip Video has been the top selling camcorder in the U.S. with millions of units sold in the past two years. We believe that the Australian and New Zealand markets are now ready to share and embrace the Flip experience as well.”

Pricing and Availability

Both the Flip Mino and MinoHD models are being introduced for Christmas and will be available from Harvey Norman, Dick Smith, Officeworks and WOW Sight and Sound for a manufacturer’s sales recommended price of AUD$229.95 and AUD$299.95 respectively.  

Supporting Resources:

 
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