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GIRLS GET READY TO PARTY, PREEN AND PLAY!

GIRLS GET READY TO PARTY, PREEN AND PLAY!

EA announces Australian launch date for the highly anticipated
CHARM GIRLS CLUB series and world-first website, along with LITTLEST PET SHOP FRIENDS!

2 October 2009, Australia – Girls, get ready to break out your sparkle pens and mark your calendars because the EA Play Label has announced that the hottest new video games, Charm Girls Club and Littlest Pet Shop Friends are set to light up Australian shelves on 15 October 2009!

Equally exciting is the Australian release of the official CHARM GIRLS CLUB website from today – an online hotspot set to sizzle with fabulous features designed to make game-play twice the fearless fun!

CHARM GIRLS CLUB

CHARM GIRLS CLUB is a new, original girl-franchise series from EA that is all about friendship, entertainment and collecting virtual charms! The series is made up of four different titles including CHARM GIRLS CLUB Pyjama Party for Nintendo Wii (an all night giggle-fest) – and My Fashion Show, My Fashion Mall and My Perfect Prom all for Nintendo DS (for girls who love grooming on the go).

 Across all titles, girls are immersed into an exciting array of Charm Girls challenges that are fresh, fun and relevant to their world, collecting sparkly virtual charms along the way.

THE CHARM GIRLS CLUB WEBSITE

Australian girls can now visit the official CHARM GIRLS CLUB website www.charmgirlsclub.com.au, a unique hub where you can totally immerse yourself in the CHARM GIRLS CLUB world. With a multitude of appealing activities offered for free, this new destination is sure to have girls coming back for more! The site is the first of its kind and will be fully integrated with the videogame when it hits Australian shelves on 15 October.

The new portal provides a safe place for tween girls to create and share cool fashions and connect with friends in a social online environment. Choose from thousands of combinations to create personalised Charm Girls that reflects your very own head-to-toe style including hair, facial features, makeup, fashions and accessories.  Design a virtual charm bracelet with hundreds of shimmering charms earned by playing games.  Girls can also create their personal profile page, update their status, see what’s going on with their friends in the news feed, take fun polls and learn more about the CHARM GIRLS CLUB game!

 The site enables free mini-games like “Mall Mania” and “Accessorise It” – where users earn virtual charms and Charm Coins, the website’s virtual currency. Earning Charm Coins allows girls to then purchase more outfits and accessories for their Charm Girl in the online Shopping Mall. The Design Studio fashion tool allows girls to design their own fabric patterns, choose silhouettes, and create their own unique ensembles. These elite user generated designs can then be submitted to the Design Gallery for other girls in the Charm Girls Club community to vote on.

The website is a fantastic and totally unique addition to what is anticipated to be one of the most popular girl games this summer!

LITTLEST PET SHOP FRIENDS

The LITTLEST PET SHOP FRIENDS series is made up of four new Wii and NDS titles from the wildly popular LITTLEST PET SHOP series, inspired by the beloved Hasbro toy line.

 The unique new titles centre on party preparations as girls and their favourite pets get ready to celebrate! Brimming with new adorable pets and their pet best friends, a large array of customisable accessories, fun mini-games, plus a deep story with new adventures set in a vibrant world.  Offering co-operative play and delightful new graphics, LITTLEST PET SHOP FRIENDS takes girls and their friends on fun quests such as delivering party invitations, serving up cake and ice cream and gathering party decorations, all in preparation for the biggest LITTLEST PET SHOP ever!

Both the Nintendo Wii and Nintendo DS platforms of LITTLEST PET SHOP FRIENDS will feature 16 new cute pets such as a peacock, Great Dane and ladybug.  The Nintendo DS versions will also offer six exclusive pets in each of the three games: LITTLEST PET SHOP CITY FRIENDS, LITTLEST PET SHOP COUNTRY FRIENDS and LITTLEST PET SHOP BEACH FRIENDS.
 
Both CHARM GIRLS CLUB and LITTLEST PET SHOP FRIENDS are rated G by the Classifications Office Board (COB).