SYDNEY, 15 October 2008: Premier Media Group has appointed Australia’s leading mobile marketing company, m.Net Corporation, to build a dedicated mobile site for FOX SPORTS in the Australian marketplace, after a competitive tender.
The FOX SPORTS-branded mobile (m) site built by m.Net will provide a mobile audience with more ways to get the most up to date sports news.
Premier Media Group selected m.Net for its proven expertise, which includes building the Telstra mobile site for the Beijing Olympics, as well as sites and mobile marketing platforms for Warner Music and Hyundai/Fitness First.
The FOX SPORTS mobile site will launch later this year and provide up to date news, scores and action from the wide range of sports covered by FOX SPORTS.
“Australians have always been passionate sports fans with a big appetite for the latest sports news,” said m.Net Chief Marketing Officer, Scott Johnson. “The m.Net site will enable FOX SPORTS to leverage our heavy reliance on mobile phones to provide consumers with an easy way to stay in touch with their favourite sporting teams while on the go.
“Australians are early adopters of new technology and increasingly open to accessing a wide range of content from their mobile handsets. This initiative allows sports fans to access the latest news and information from an established sporting news brand, regardless of where they are or what they’re doing.”
The fourth Australian Mobile Phone Lifestyle Index released by the Mobile Industry Group of the Australian Interactive Media Industry Association (AIMIA) in August this year identified sport as one of the three areas to dominate information accessed via mobile phone over the past 12 months (along with news and weather).
“The report also revealed 26 to 40 year olds – a demographic highly prized by advertisers – accessed more information on mobile phones than any other group,” Mr Johnson said. “m.Net looks forward to building a site that will give FOX SPORTS and its advertisers new ways to connect with this growing mobile audience.”