Following the incredible success of Despicable Me 2 in theatres worldwide, the game companion based on the franchise, “Despicable Me: Minion Rush,” has been an epic hit on the App Store and Google Play. The free-to-play title has been downloaded over 100 million times since its release less than three months ago.

Thanks to close collaboration between mobile and social game developer Gameloft, Universal Partnerships & Licensing and Despicable Me creators Illumination Entertainment, “Despicable Me: Minion Rush” has become a major sensation. That success is due in no small part to the polished look and feel of the game, which is infused with the genuine heart and soul of the franchise.

“We’ve been lucky to work with such creative and visionary minds like the team at Illumination Entertainment,” says Julien Fournials, SVP Production at Gameloft. “Bringing the Minions to life in a game was great fun. Our collaboration brought a lot of authenticity to the table, from the Minion voices to the uniquely comedic gameplay, and that authenticity helped introduce a lot of fans to the game.”

“Gameloft did an incredible job recreating the Minions and the environments from the movies,” says Stephanie Sperber, President of Universal Partnerships & Licensing. “We are continuing to work hard to bring new and exciting content to the game to engage the millions of fans who enjoy ‘Minion Rush’ on a daily basis.”

Gameloft remains dedicated to keeping the “Despicable Me: Minion Rush” universe well populated. The first update to the game added a full new environment, El Macho’s Lair, including the new film’s villain El Macho and the purple Evil Minions. There will continue to be more content in future updates, where fans can expect new areas and Minion costumes from the movies.

The new update to the game is now available on Google Play and soon on the App Store. It includes a full new environment: The Minion Beach from Despicable Me 2, with tons of fun and cute Minion moments! There are also beach themed costumes like the Snorkeler Minion and Surfer Minion. In addition, more variety has been added in all locations, including new lanes for more fun in each run!

Since its release in June 2013, “Despicable Me: Minion Rush” players played more than 260 million hours, collected 2,000 billion bananas, performed 55 billion Despicable Actions!