Immerse yourself in a new dynamic automotive experience for your mobile device

Join the conversation on Twitter using the hash tag #2KDrive 

Sydney, Australia – September 6, 2013 – 2K and Lucid Games, a boutique studio founded by creators of the Blur and Project Gotham Racing series, announced today that 2K Drive is now available for download from the App Store for iPhone, iPad and iPod touch for $7.49. 2K Drive is a cutting-edge racing simulator that brings the depth and richness of console-based driving mechanics to gamers on the go. Featuring high-quality licensed and original cars, iconic locations, precision controls, and an integrated feed for the latest automotive news, 2K Drive brings the fast-paced world of automotive racing culture right to gamers’ fingertips.

With a wide variety of racing modes for both single and multiplayer, 2K Drive promises a dynamic gaming experience for motorsports enthusiasts of all interest levels. Offering more than 100+ unique events on 25+ tracks in five environments, 2K Drive provides mobile gamers with the chance to get behind the wheel of more than 25 licensed cars, from manufacturers including Dodge, Fiat, Ford, GM, Icon, Local Motors, Mazda, McLaren, Nissan and So-Cal. And by using the “RaceFace” function, players can put their own face on their driver’s, as well as see their friends behind the wheels of their cars when playing in asynchronous multiplayer.

“2K Drive was designed to offer the most comprehensive driving simulation experience in today’s mobile market,” said Christoph Hartmann, president of 2K. “The game successfully combines the appeal of a premier console racing game with some of the leading automotive editorial content available on the Web, to create an all-inclusive entertainment hub for auto-enthusiasts.”

Through the game’s live newsfeed and multiplayer options, 2K Drive also offers players the opportunity to build a strong, authentic connection with car enthusiasts and automotive communities. Gamers will have the opportunity to view video and photo galleries, as well as read, “like” and “share” the latest news from popular automotive blogs and outlets, such as Car & Driver, Road & Track, Autoblog, Between The White Lines (BTWL), CaniBeat, Cars X Hype, Distraction Control, DUB Magazine, eGarage, Electric Cars Report, Fatlace, The Lowdown, Hemmings Motor News, Hooniverse, My Life @ Speed, and My Ride Is Me.

“Lucid has been thrilled to work with 2K in creating a rich and authentic mobile gaming experience that transcends traditional racing games on the platform,” added Pete Wallace, studio head at Lucid Games. “2K Drive immerses players in a vast expanse of dynamic content that allows each user to tailor their individual experience to better suit their own interest and level of engagement with the auto genre.”   

2K Drive is available for $7.49 from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com/2KDrive.

For the latest breaking news surrounding the game, look for updates on the 2K Drive Facebook and Twitter pages.

2K is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).