Ubisoft Australia has announced the release of a new local initiative – a 3D character creator for their fans, in association with new content studio, Drifter.

The tool allows fans to build their own customised character, via a website conceived by Drifter and developed in partnership with Heckler. Utilising a vast array of 3D character options, including armour, weaponry and other fun accessories, fans will have the opportunity to make their very own, one-of-a-kind character.

To celebrate its passionate community, each month Ubisoft will give one lucky fan the opportunity to win an exclusive hand-painted, 3D printed version of their creation. Furthermore, all characters created via the application can be shared across social media platforms as well as being used as avatars and profile pictures.

“For years Ubisoft games have provided some of the most exciting game characters in the world,” said Owen Hughes, Ubisoft Australia’s Digital Manager. “This project gives our passionate fans the chance to show us their own creations.”

“This was a really exciting opportunity to involve the Ubisoft fan base in something that was both visually and interactively rich. Gaming fans love the individual titles and characters that Ubisoft develops but we wanted to take these fans one step closer to the brand that delivers them,” said Josh Hunt, Drifter’s Creative Director.

Mick Watson, Head of 3D at Heckler added, “We continue to see the convergence of high end 3D and VFX coming together in the interactive space. This was another great example and a project the team loved working on.”

The 3D character creator website launched on the Ubisoft Australia Facebook page, and the competition runs for six months.