Creating an unparalleled gaming experience for all ages, Australia’s biggest interactive games event, the eGames Expo returns to Melbourne at a new, fully dedicated venue on October 30 –
November 1. Now in its 4th year, eGames will showcase some of the world’s leading game publishers and developers as well as the latest news and products from the digital entertainment and video game
industry.

Attracting visitors from across Australia, the 2009 eGames Expo will provide a unique opportunity for visitors to see, try and buy some of the latest and yet to be released products on the market.
Introducing to a new market, the eGames Expo is an ideal platform for a new audience of game players looking to discover what’s going on in the world of video games. For the competitive gamer, head-to-head challenges and activities in the designated competition areas will enable gamers to test their skills against some of the best eGames players in the industry. This year will feature the inaugural eGames Masters, a national eSport competition designed to introduce the general public to the serious world of game play. For those keen to discuss the latest advances, industry experts will be on standby for one-on-one discussions about all the latest technology and products.

Visitors to eGames will also have the opportunity to purchase some the latest products from retailers such as Madman (voted Australia’s best independent distributor), Mittoni, and Transreality as
well as access to specialist retailers such as Gamerz Bunker, who specialise in sourcing extremely rare and hard-to-find products.

Defined features such as the ‘Kids Zone’ ensure there is something for every playing level and a huge number of prizes up for grabs. eGames Expo is part of the International Digital Entertainment Festival 2009. Located at the Royal Exhibition Building Carlton, a single ticket will enable entry into the eGames Expo, Digital Lifestyle Show and Develop ICT Skills and Careers Expo.

Tickets now on sale www.idef.com.au