Dash PR selected to manage LASER public relations
Sydney, Australia, September 7, 2009 – LASER Corporation, a leading IT and consumer electronics accessories company has appointed Dash PR to handle its public relations business.
An established Australian company with a global reach, LASER is recognised for its vast variety of value alternative products across an array of categories. LASER merchandise ranges from conventional to contemporary including LASER PC and AV accessories, Precision gaming accessories and Navig8r GPS devices.
LASER has engaged Dash PR to help form crucial media relationships, develop company awareness and craft creative strategies, as well as progressing standard PR tactics. The campaign will focus on company profiling, product releases and reviews, along with features and expert industry commentary.
Chris Lau, Managing Director at LASER, said, “The coming months are high activity periods for LASER, particularly as we are about to launch an exciting new product category in time for Christmas. LASER identified a need for PR support and Dash PR was recommended by an associate. Dash PR displayed a flexible and friendly attitude and after a few discussions we were convinced that Dash PR was the suitable outfit for the job.”
Dash PR has a demonstrated expertise in IT and consumer technology working alongside major vendors and implementing successful PR programs. Christine Kardashian, Director of Dash PR is delighted to have LASER on board and is looking forward to a fulfilling business relationship.
For an interview with Christine Kardashian, Director of Dash Public Relations or Chris Lau, Managing Director at LASER Corporation, please contact Christine on 02 8084 0705 or 0416 005 703, or via email at chris@dashpr.com.au.
About Dash Public Relations
Dash PR provides business to business and business to consumer consulting and public relations, media relations, investor and analyst relations, internal communications, issues management and crisis communications, as well as media training, event management, writing services and integrated PR and advertising campaign management. Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia. For more information, visit www.dashpr.com.au.
About LASER Corporation
LASER Corporation is an IT and consumer electronics accessories company established in Australia over 20 years ago. A leading challenger brand, LASER products are the value brand of choice and can be found in a range of retail mass merchants and the dealer and IT market. Furthermore and core to its business, LASER offers end-to-end OEM solutions with LASER Private Label. LASER Corporation’s head office is based in North Ryde, Australia, with offices in New Zealand, China and Hong Kong. For more information, visit www.laserco.com.au.