Please see below a media release from LifeProof today announcing its latest range of products offered in Australia, the LifeProof nüüd case for Apple® iPhone® 5 and the LifeProof fr? case for Apple® iPad® mini.

LifeProof cases protect your phone or tablet from the rigors of everyday life, and the all protective nature is designed to endure drops, shocks and spills. Whether used on a job site, around the office or at home with the kids, LifeProof products provide peace of mind and protection to your devices, giving you the freedom to take them anywhere.

LifeProof nüüd for Apple iPhone 5
· First water proof, all-protective smartphone case without a screen cover.
· Allows users touch the actual screen while their smartphone stays totally protected, providing the ultimate touch-screen experience.
· Available at Dick Smith stores at a suggested retail price of $99.95.

LifeProof fr? case for Apple iPad mini
· Ultra-slim, sleek design with full screen protection and total access to all device functions.
· Lightweight case providing all the protection consumers have come to expect from LifeProof, including water, dirt, snow and Sydney, Australia – 20 August 2013 – LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced its latest range of products offered in Australia, the LifeProof nüüd case for Apple® iPhone® 5 and the LifeProof fr? case for Apple® iPad® mini.

LifeProof nüüd for Apple iPhone 5, is the first water proof, all-protective smartphone case without a screen cover. The LifeProof nüüd lets users touch the actual screen while their smartphone stays totally protected from water, drops, sweat, dirt and other hazards of daily living. By providing a completely uncovered screen, the LifeProof nüüd design gives users the ultimate touch-screen experience.

LifeProof’s patent-pending Screenless Technology uses a compression lock system that forms a waterproof seal between the case and the device touchscreen – delivering complete water, dirt, snow and shock proof protection, while maintaining perfect clarity and touch. The first of its kind, the LifeProof nüüd case is screen-free, yet is still waterproof, with an IP-68 rating[1] for submerging two metres underwater for one hour. The new case is also built to survive a drop of up to two metres. It can handle shock, drop and vibration, and meet the United States Military Standard 810F-516[2].

The first nüüd smartphone case offered, cases for the Apple iPhone 5 will be available at Dick Smith stores at a suggested retail price of $99.95.
In addition to the nüüd case for Apple iPhone 5, LifeProof has also announced the release in Australia of the LifeProof fr? case for Apple iPad mini. Featuring an ultra-slim, sleek design with full screen protection and total access to all device functions, the iPad mini’s 7.9 inch size is a perfect match for the sleek and slim LifeProof case. The lightweight case provides all the protection consumers have come to expect from LifeProof, including water, dirt, snow and shock.

Accessories to be available later this year include a floating LifeJacket, a portfolio cover and a mounting cradle. LifeProof fr? for iPad mini will be available at Dick Smith stores in black or white, at a suggested retail price of $119.95.

[1] IP-68 is the international standard for water and dust ingress protection. IP stands for Ingress Protection. 6 is the highest rating for solid particles. 8 is the highest rating for liquids. IP-68 rated enclosures can withstand circulating talcum powder for 8 hours, and water immersion to 2m for 1 hour.
[2] MIL STD 810F-516 is the United States Military Standard that addresses the functional drop. This standard requires that a tested item can physically and functionally withstand the relatively infrequent, non-repetitive shocks encountered in handling, transportation and service environments.

LifeProof Resources

Facebook: www.facebook.com/LifeProofCases
Twitter: www.twitter.com/lifeproof
YouTube: www.youtube.com/user/LifeProofCases

About LifeProof
LifeProof’s company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.

[1] IP-68 is the international standard for water and dust ingress protection. IP stands for Ingress Protection. 6 is the highest rating for solid particles. 8 is the highest rating for liquids. IP-68 rated enclosures can withstand circulating talcum powder for 8 hours, and water immersion to 2m for 1 hour.

[2] MIL STD 810F-516 is the United States Military Standard that addresses the functional drop. This standard requires that a tested item can physically and functionally withstand the relatively infrequent, non-repetitive shocks encountered in handling, transportation and service environments.