Cleveland Cavaliers All-Star Point Guard Ushers in Next Generation for Franchise

Sydney, Australia. – July 29, 2013 – Electronic Arts Inc. (NASDAQ: EA) announced that Kyrie Irving will be the official cover athlete of NBA LIVE 14 when the game launches this spring on the Xbox One® console, and the PlayStation®4 computer entertainment system. The first overall pick in the 2011 NBA Draft, Irving was named the 2011-12 NBA Rookie of the Year and was a unanimous choice to the 2012 NBA All-Rookie First Team. He was also named an NBA All-Star in 2013 and is the reigning Foot Locker Three-Point Shootout champion.