Sydney, Australia – August 27th, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today unveiled the Australian cover athletes for EA SPORTS™ FIFA 10. Everton FC midfielder and Australian champion, Tim Cahill will join Manchester United striker Wayne Rooney as the faces of FIFA 10 on each available platform— the PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation®Portable) system and mobile.

FIFA 10 marks the first time the 29-year-old Cahill and the first time an Australian has been featured on the pack cover in FIFA franchise history, while it is the fifth year the 23-year-old Rooney has appeared on the global pack cover of FIFA.

“It’s an honour and pleasure to be part of the EA SPORTS FIFA franchise. There have been so many world class players appear on the cover and it is a great personal achievement that I am now joining some of the most talented players to be associated with this amazing football game,” said Cahill.

The two football greats will be joined by numerous stars from all over the world on regional packaging, including Karim Benzema in France, Frank Lampard in the UK, Xavi Hernandez in Spain, Giorgio Chiellini in Italy, Bastian Schweinsteiger in Germany and many others all over the world.

Full list of pack athletes:

Player 1
Player 2
Player 3

AUSTRALIA
Tim Cahill
Wayne Rooney

UK
Wayne Rooney
Theo Walcott

Frank Lampard

FRANCE
Karim Benzema
Steve Mandanda
Guillaume Hoarau

ITALY
Giorgio Chiellini
Ronaldinho

SPAIN
Xavi Hernandez
Karim Benzema

GERMANY
Bastian Schweinsteiger
Wayne Rooney
Frank Lampard

NORTH AMERICA/ MEXICO
Quauctemoc Blanco
Sacha Kljestan
Frank Lampard

SWITZERLAND
Tranquillo Barnetta
Frank Lampard

AUSTRIA
Andreas Ivanschitz
Wayne Rooney

HUNGARY
Balázs Dzsudzsák
Wayne Rooney

POLAND
Robert Lewandowski
Frank Lampard

FIFA 10 will be available in Australian retail stores from October 1st 2009. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C., FIFA 10 is localized into 18 languages and sold in 37 countries–-it is the most popular EA SPORTS franchise globally. The game is rated G by the OFLC.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, and Tiger Woods PGA TOUR®.

Visit WWW.FIFA.EASPORTS.COM for more information.