01 June 2013, Australia – Electronic Arts Inc., (NASDAQ: EA) today announced the launch of a new version of the SCRABBLE™ gameon Apple® devices, Android™ devices and Facebook®.
Now live in Australia – under license from Mattel – for the first time ever the SCRABBLE game is available for Android devices in six languages, including English, French, Italian, German, Spanish, and Brazilian Portuguese. SCRABBLE fans can also look forward to a free-to-download version for Apple devices, as well as a localised Facebook version of the game, which will also be offered in the same six languages.
Additionally, this new version of the game will add authenticity with the addition of the Collins and Larousse Official word lists.
Players in other markets will also have access to the new dialect versions, bringing together global audiences with never-before-seen language support and availability on new platforms. And utilising the Origin™’ cross-platform functionality in the Apple and Android versions, fans can also now play against their friends here and abroad, and like-minded opponents in the SCRABBLE game across multiple platforms.
“The newest versions of SCRABBLE bring the game to global audiences in a way they’ve never been able to experience social word games before. In Australia, we look forward to new players coming on board, with the extended language offerings,” said Mark Fordham, Sales and Marketing Director – Mobile, Electronic Arts. “With this cross-platform technology and localised gameplay, we’re able to bring the joy and social connection of this timeless word game to fans from around the world.”
The new, localised versions of the SCRABBLE game are now live on the App Store SM, Google Play™, Amazon™ Appstore and Facebook worldwide.
To play the SCRABBLE gamefor free, please visit the App Store, Google Play or Facebook.