Core team behind SPY mouse reveal innovative debut project for tablets and PC 

Melbourne, March 13, 2013: Three former senior developers at EA’s Firemint game development studio today announced they have formed Loveshack Entertainment, a new studio focused on pushing creative boundaries and developing more personal projects.  The team also revealed debut project, Framed, an innovative narrative-based puzzle game in which players must rewrite the story, a twist on a hard-boiled procedural.

Loveshack Entertainment’s Joshua Boggs, Adrian Moore and Ollie Browne are veteran game developers with particular experience in mobile and PC games. Boggs and Moore shared the lead development role on Firemint’s SPY mouse and between them the trio have worked on award-winning titles such as The Movies (Lionhead Studios), Populous, Theme Hospital, Syndicate Wars (Bullfrog), Rolling with Katamari (Namco Bandai) and Real Racing 2 and 3 (Firemint/Firemonkeys).

“Josh and I really clicked when we worked together on SPY mouse. But we were also both finding that whilst we loved working at Firemint, we wanted to stretch our creative muscles outside of a larger company,” said Adrian Moore, co-founder of Loveshack Entertainment. “With Ollie joining the team, we’re now ready to unleash our love on the world.”

The team’s debut project, Framed is an innovative puzzle game set in a noir comic book world. Presented as an animated storyboard and played in ‘chapters’, each panel depicts an important action or event. After watching the scene unfold, players can rearrange the order of the panels, changing the way the events play out and the outcome of the narrative. With each action “framed” by the last, context is everything.

In pre-production for the last six months, Framed has received funding from both Screen Australia and Film Victoria and is targeted for release on tablets and PC in late 2013.