Sydney, Australia – 7th March 2013 – Intel Australia today launches The Ultrabook Convertible Challenge, a social media competition inviting Australians to identify two items they would combine to create something even better. The campaign encourages entrants to imagine ‘the best of both worlds’ and is inspired by the Intel Ultrabook Convertible, a laptop and tablet in one device.
The first place winner, to be selected by Intel, will have their unique idea brought to life. The winner will also receive an ASUS* TAICHI Ultrabook Convertible with Intel Core i5 processor valued at $1,599. Beyond first place there are more chances to win, including three runner-up prizes determined through a public vote, as well as weekly and daily prize winners. Further prizes include Samsung* XE7000 Ultrabook Convertibles, Toshiba* U920 Ultrabook Convertibles, and daily winners have the chance to see their idea realised through an illustration.
“This is a chance to get creative and have some fun. We love the two-in-one concept of an Ultrabook Convertible which combines a laptop and tablet, so why should it stop there?” said Claudine Pache, Consumer Marketing Manager at Intel Australia. “Perhaps you’d like to create a popcorn maker with built-in TV for the ultimate home theatre. Or wouldn’t a boom box combined with a fridge be great for BBQs? We could make that a reality!” said Pache.
To enter, people will be asked to select two items they wish to combine along with a short explanation of their idea. Entries can be submitted via the Intel Australia or The Good Guys* Facebook* pages. Each idea will be listed on the site and users will be invited to vote for their favourite.
As the campaign partner, The Good Guys* is promoting the competition in its 98 stores Australia-wide and has also launched an Ultrabook page on its website. During the competition period The Good Guys* will also be offering $100 back on Ultrabook purchases over $1,000 and $50 back on Ultrabook purchases under $1,000.
Launching today, the campaign will run until March 28th.
Full terms and conditions and details on the promotion can be found here: https://convertiblechallenge.intel.com/pages/termsandconditions