Action Figures to Arrive at Retailers Summer 2013

Sydney, Australia – February 8, 2013 – McFarlane Toys in partnership with Ubisoft has announced a licensing agreement to bring Assassin’s Creed®, one of world’s most successful video games franchises, to store shelves.

McFarlane Toys’ Assassin’s Creed series 1 will consist of seven figures including the fan favourite characters of Connor and  Haytham Kenway. Connor will come as two action figures – one in his Assassin’s Creed® III traditional Assassins garb and the second, as Ratonhnhaké:ton in the upcoming “Tyranny of King George” storyline. Each figure will be sculpted in the hyper-detail the award-winning McFarlane is known for with collectors and fans.

The Assassin Creed figure line of figures will stand approximately six inches tall, include an average of 25 points of articulation, and will come with a unique code that unlocks exclusive Assassin’s Creed video game content!

McFarlane Toys will be displaying a first look of the upcoming Assassin’s Creed action figure prototypes at the International Toy Fair show, February 10-13, booth #4921.

Assassin’s Creed has grown to become Ubisoft’s fastest-selling IP of the current console generation. Initially launched in 2007, the first four Assassin’s Creed games have sold more than 40 million units worldwide, and the franchise is now established as one of the best-selling series ever. The fifth game, Assassin’s Creed III, launched in October 2012, and is now the fastest-selling game in the company’s history, with total sell-through topping the 7 million mark worldwide just one month after its release. 

Recognised for having some of the richest, most engrossing storytelling in the industry, Assassin’s Creed transcends video games, branching out into other entertainment experiences including comic books, Facebook games, novels, short films and more. The series celebrated its fifth anniversary in 2012, and an Assassin’s Creed feature film is currently in development.

Todd McFarlane, CEO and founder of McFarlane Toys, said, “I’m always excited to work with a premiere entertainment company like Ubisoft. Their world-class studios have created some of the most compelling video games in recent memory. The Assassin’s Creed series is a huge hit with gamers, and continues to grow in popularity. We’re thrilled to have the opportunity to create high-quality collectibles based on their games, and to bring them to a wide audience at a reasonable price.”

Todd explains, “We’re always looking to raise the bar with our figures, and Ubisoft has been a great partner to help make that happen. These will be the first McFarlane Toys to include integration with the game itself. Our Assassin’s Creed figures will include codes that unlock unique content in game – things like new weapons, clothing colours, or other customisation options. Features like this reward the hardcore fans who buy the figures, and give collectors some added value.”

“McFarlane Toys is renowned for their creativity, authenticity and incredibly detailed action figures,” said Tony Key, senior vice president of sales and marketing, Ubisoft. “We’re excited to partner with Todd to bring the colourful characters in the Assassin’s Creed universe as action figures to consumers.”

McFarlane Toys’ Assassin’s Creed action figures will be available at major mass and specialty retailers in the United States, Canada, South America, Australia, Mexico and New Zealand.