VidZone® success demonstrates user demand for PLAYSTATION®3 (PS3™) entertainment beyond gaming

Sydney, 5th August 2009: Just under eight weeks since VidZone®’s June launch, Sony Computer Entertainment Europe has announced that over one million music lovers have now downloaded the new music video streaming application to their PLAYSTATION®3 (PS3™). The result has seen over 100 million music videos streamed via PS3, across the seven launch territories where the service is available, as people tune into their favourite artists and create their very own music video jukebox on their TV.

In Australia alone, VidZone is already a massive hit with PS3 users. Since the VidZone application launch on 11th June, VidZone is now ranked as the number one most popular download from PlayStation®Network in Australia. This high rate of uptake shows how Australians are increasingly enjoying access to non-gaming and entertainment based services on PS3, alongside gaming content.