The first chapter of a new blockbuster “Halo” saga eclipses the biggest movie launch in U.S. box office history; on track to reach over US$300 million in global sales in the first week
“Halo 4” sets two Xbox sales records in Australia
In a year when Hollywood is rolling out its biggest blockbusters, one video game has eclipsed them all. “Halo 4”1 is on track to reach US$300 million in global sales in the first week, making it the biggest “Halo” launch in history and the biggest entertainment launch of the year to date. In the first 24 hours of its release, “Halo 4” garnered more than US$220 million worldwide, eclipsing the record for the biggest day-one opening in U.S. box office history, “Harry Potter and the Deathly Hallows: Part 2,” and the biggest movie of 2012, “The Avengers” – based on U.S. sales alone.
Australia continued the global success of “Halo 4” setting two new local records. In a stellar first week “Halo 4” has become the largest ever Halo launch2 in Australia as well as the largest Xbox game launch of 2012.
The release of “Halo 4” propelled lifetime sales for the “Halo” franchise beyond US$3.38 billion, cementing its status as one of the most popular entertainment franchises in the world. “Halo 4” also shattered the record for the largest number of players in the history of the “Halo” franchise, with over 4 million players in the first five days. Users spent a total of 31.4 million hours playing “Halo 4,” pushing the total number of gameplay hours across the “Halo” franchise well beyond the five billion mark.
“We’re thrilled that ‘Halo 4’ has emerged as the biggest U.S. entertainment launch of the year,” said Phil Spencer, corporate vice president of Microsoft Studios. “Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the ‘Halo’ franchise, ‘Halo 4’ is kicking off a strong holiday season and has become the must-have blockbuster experience of the year.”
As further testament to the unprecedented excitement surrounding the launch of “Halo 4,” Microsoft announced that online content for the live-action digital series, “Halo 4: Forward Unto Dawn” has generated more than 46 million total views to date, including 39 million on Machinima.com’s YouTube channel alone.
Hailed by NBC News as “breathtaking, heart-breaking and awe-inspiring,”3 “Halo 4” has garnered universal acclaim as one of the top-rated video games of 2012,4 and sparked a worldwide celebration when it released on Nov. 6. More than 10,000 retail stores in more than 40 countries worldwide, in cities including Seattle, Paris, London, Berlin, Tokyo, Singapore, Hong Kong, Dubai and Sydney, opened their doors at midnight to commemorate the highly anticipated return of the Master Chief. In London, a massive 50-foot illuminated glyph symbolizing the new threat in “Halo 4” flew over the River Thames, marking one of the largest objects ever to be flown by helicopter as a lighting art performance. Additionally, for one day only, Microsoft transformed the European country of Liechtenstein into a replica of the “Halo” universe, signifying the first time a brand has taken over an entire country for an entertainment launch.
Developed by Microsoft studio 343 Industries exclusively for the Xbox 360, “Halo 4” is the next blockbuster installment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. “Halo 4” continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe.
The game takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a groundbreaking multiplayer offering unlike anything before it – setting the stage for an epic new sci-fi saga.
The standard edition of “Halo 4” will be available for AUD $89.95RRP5, and the Limited Edition, which includes an extended 90-minute version of the live-action digital series “Halo 4: Forward Unto Dawn” and additional bonus content, will be available for AUD $129.95RRP5. Fans can also pick up the Xbox 360 Limited Edition “Halo 4” Console Bundle for AUD $449RRP5 and a standalone Xbox 360 Limited Edition “Halo 4” Wireless Controller for $69.99 (U.S. ERP). In addition, players can purchase the “Halo 4” War Games Map Pass for AUD$33.50 (2,000 Microsoft Points), which provides access to three upcoming War Games map packs as they become available in December, February and April, and represents a savings of more than 15 percent versus purchasing the packs individually. 6