Season Pass, fifth playable character class and four substantial, story-driven add-on campaigns fuel popular shooter-looter’s market mayhem
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Sydney, Australia – 7th November 2012 – There are more guns, more mayhem and more gamers on Pandora than ever before, and they’ve brought friends. 2K and Gearbox Software announced today that, to date, more than 5 million units of Borderlands 2 have been sold-in to retailers worldwide, making it one of the most popular video games of the year. With the recent release of the all-new Mechromancer character class, the Captain Scarlett and her Pirate’s Booty add-on campaign, and three new add-on campaigns scheduled to release throughout the coming months, the shooting and looting mayhem continues to gain momentum.
A sequel to the 2009 breakout hit, Borderlands 2 released on 20th September to critical acclaim across the globe and currently has an average Metacritic score of 90*.
“We’re thrilled with the momentum of Borderlands 2 and it’s really a testament to all the hard work that the team at 2K and Gearbox put in to make this a must play game,” said Christoph Hartmann, president of 2K. “The Borderlands series has never been more popular, and with continued support through substantial add-on campaigns, Borderlands 2 has cemented itself as one of the industry’s mega franchises.”
A fifth playable character class, Gaige, the Mechromancer, was released earlier this month and is free for members of the Premiere Club who pre-ordered Borderlands 2 from participating retailers. For those who are not members of the Premiere Club, Gaige is available for purchase separately for $15.95 (800 Microsoft points). Captain Scarlett and her Pirate’s Booty, the first add-on campaign content for Borderlands 2, was also released earlier this month and can be downloaded now by anyone who has purchased a Season Pass, or can be purchased individually for $15.95 (800 Microsoft points).
The Borderlands 2 Season Pass includes $63.80 of add-on content and is available for $39.95 (PlayStation®Network) / 2400 Microsoft Points (Xbox LIVE) / $39.95 (PC). Once purchased, the Borderlands 2 Season Pass enables gamers to download all of the announced add-on content campaigns for free as they become commercially available on the PlayStation®Network, Xbox LIVE and PC. All four add-on content campaigns are scheduled to be available by June 2013.
“The overwhelmingly positive response to Borderlands 2 from our fans has been incredible,” said Randy Pitchford, President of Gearbox Software. “Players have embraced Borderlands 2 as their next hobby with over 50 million interactions with Claptrap in the central town of Sanctuary and 12,000 real world years’ worth of time spent shooting and looting their way through Pandora! We are just getting started and have incredible momentum to improve and add to the game all the way through the holiday season and beyond. We can’t wait to show everyone what more we have in store for Borderlands 2.”
“The Borderlands franchise has redefined cooperative online gaming and the original game’s ability to engage users years after its 2009 launch has been a guiding light for the rest of the industry,” said Jesse Divnich, VP of Insights & Analysis at research firm EEDAR. “Borderlands, has been able to achieve attach rates north of 25% when the industry average is 14% and we anticipate that downloadable expansion packs for Borderlands 2 will generate similar attachment rates.”
Borderlands® Legends, a new mobile gaming experience, extends the critically acclaimed and award-winning Borderlands universe and is available via the iTunes App Store for AUD$5.49/NZ$6.49 on iPhone and iPod touch, and AU$7.49/NZ$9.99 on iPad. Borderlands Legends is designed specifically for mobile devices and combines two popular genres, action-RPG and strategy, to create addictive, top down tactical gameplay.
Borderlands 2 is rated M for Mature by the ESRB and is available now on Xbox 360, PS3™ and Windows PC. For the latest Borderlands 2 news and information, please visit the game’s official website. Also check out Borderlands 2 on Facebook.
2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
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*According to Metacritic scores for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows PC as of October 30, 2012.