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Apple Sells Three Million iPads in Three Days

Wi-Fi Only Models of New iPad mini & Fourth Generation iPad Double Previous First Weekend Sales

CUPERTINO, California—6 November, 2012—Apple® today announced it has sold three million iPads in just three days since the launch of its new iPad® mini and fourth generation iPad—double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. The Wi-Fi + Cellular versions of both iPad mini and fourth generation iPad will ship in a few weeks in the US, Australia and many more countries later this year.

“Customers around the world love the new iPad mini and fourth generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”

The new iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance* and an incredible 10 hours of battery life**. The new fourth generation iPad features a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance.

Both iPad mini and the new fourth generation iPad with Retina display are available in 34 countries including Australia, the US, Canada, France, Germany, Hong Kong, Japan, New Zealand, Singapore, South Korea and the UK, and will be available in many more countries later this year, including mainland China. Demand for iPad mini exceeded the initial supply and while many of the pre-orders have been shipped to customers, some are scheduled to be shipped later this month.

Pricing & Availability
iPad mini with Wi-Fi comes in either white & silver or black & slate, and is available for a recommended retail price of A$369 inc. GST for the 16GB model, A$479 inc. GST for the 32GB model and A$589 inc. GST for the 64GB model. Fourth generation iPad with Wi-Fi models are available in black or white for a recommended retail price of A$539 inc. GST for the 16GB model, A$649 inc. GST for the 32GB model and A$759 inc. GST for the 64GB model. Both iPad mini and fourth generation iPad are available from the Apple Online Store (www.apple.com/au), Apple’s retail stores and select Apple Authorised Resellers.

iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi + Cellular will be available in Australia later this year. iPad mini with Wi-Fi + Cellular will be offered for a recommended retail price of A$509 inc. GST for the 16GB model, A$619 inc. GST for the 32GB model and A$729 inc. GST for the 64GB model. Fourth generation iPad with Wi-Fi + Cellular will be offered for a recommended retail price of A$679 inc. GST for the 16GB model, A$789 inc. GST for the 32GB model and A$899 inc. GST for the 64GB model. Additionally, iPad 2 is available at a recommended retail price of A$429 inc. GST for the 16GB Wi-Fi model and just A$569 inc. GST for the 16GB Wi-Fi + 3G model where they are sold now.

*Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.