Lamborghini taxi the most wanted ride in town

Sydney,  Australia  – October 19, 2012 – To mark the launch of the highly-anticipated driving game of the year, Criterion Games’ Need for SpeedTM Most Wanted, EA has remixed the humble taxi with a hefty dose of ‘Most Wanted’ attitude to create the ultimate summer ride. Ditching conventional sedan cars, EA has transformed one of the world’s most desirable supercars, a Lamborghini Gallardo, to become the first ever ‘Most Wanted Taxi’.

The stunning vehicle will be hitting the streets of Sydney from Monday 26th October to Saturday 3rd November.  Unlike conventional taxis that soon rack up expensive charges, the ‘Most Wanted Taxi’ will offer all rides completely free of charge to select media and winners of an exclusive competition on the EA’s Australian Facebook page (http://www.facebook.com/EAGamesAustralia)*.

To win a ride in the ‘Most Wanted Taxi’ just ‘Like’ the EA Australia Facebook page and state in 25 words or less what makes you ‘Most Wanted’.

All winners of the competition will receive the opportunity to take a one hour ride in the ‘Most Wanted Taxi’ to destinations of their choice in central Sydney.  A driver will enable the winners to kick back in the passenger seat and soak up the admiring looks of passers-by as they cruise the streets in the ‘Most Wanted Taxi’.

WHAT: Need For SpeedTM Most Wanted Taxi service offers free rides around central Sydney in a converted Lamborghini Gallardo WHERE: Rides offered within central Sydney area only, to a max distance of 25km from the CBD WHEN: Rides available from Monday 29th October to Saturday 3rd November HOW WIN A RIDE: Rides in the Most Wanted Taxi will be exclusively available to win via EA’s Australian Facebook page http://apps.facebook.com/nfsmwtaxicomp