MELBOURNE, AUSTRALIA, Oct. 11, 2012 — THQ Inc. (NASDAQ: THQI) today announced that the company has signed a new distribution agreement with All Interactive Entertainment (AIE), a subsidiary of All Interactive Distribution (AID). Through this agreement, AIE will distribute THQ’s product line through its established retailer channel in Australia.
Ian Curran, THQ’s EVP, Global Publishing, said, “The evolution of our distribution model in the Asia Pacific region will allow us to increase our reach with a lower cost model. AIE is a trusted business partner with whom we have worked with for many years as our distributor in New Zealand. We believe the company will benefit from AIE’s backing and comprehensive distribution network across Australia.”
“We are delighted to broaden our relationship with a top publisher such as THQ,” said Robert Kingston, Director of AIE. “We look forward to bringing THQ’s highly-anticipated new video game releases and existing game portfolio to our retail network in the territory.”
As a part of the new distribution strategy, THQ will close its publishing office in Melbourne in the coming months.