Razer sets Australia as one of the company’s focus countries for new product launches
AUSTRALIA – September 18, 2012 –Razer™, the world leader in high-performance gaming hardware, today announced that it is bringing its most powerful weapon yet, the new Razer Blade, to Down Under. As part of Razer’s commitment to the Australian market and gamers, Australia will be one of the first countries to have the new Razer Blade available. Retailing at AU$2,999.00, the next generation gaming laptop is set for release from November 1 at Pitt St Mall JB Hi-Fi Store (Sydney), Elizabeth Street Software JB Hi-Fi Store (Melbourne), JB Hi-Fi Online and Razerzone.com.
“We’ve been told (over and over) by our Aussie gaming fans that they feel that the Australian market lags behind in terms of the availability of new hardware and games,” said Tan, “and I think that it’s bloody time to set a new precedence by making Australia one of the first countries globally to have the latest Razer equipment, and there is no better way than to start that off with the new Razer Blade.”
The new Razer Blade is only 0.88 inches thick, less than half the thickness of traditional gaming laptops of comparable performance. Combined with an ultra-slim power supply, the entire system weighs less than three kilograms, less than half the weight of other gaming laptops, making it the lowest profile, lightest gaming laptop of its class.
“The all-new Razer Blade is kick-ass powerful; it has extreme levels of performance and yet amazingly thin,” Tan continued. “The Blade features the next generation of Intel® quad core processors combined with powerful NVIDIA® GTX class graphics chips and the fastest RAM available, resulting in a machine that is insanely powerful.”
PC gamers will now be able to experience today’s most graphics-intensive games at phenomenal frame rates on the new Razer Blade’s remarkable 17.3-in. high-definition display. The machine’s new hybrid drive solution delivers data up to three times faster than traditional hard drives, with double the storage space. Additional features include quieter fans, optimized speakers, and three USB 3.0 ports with charging capabilities even when the system is switched off.
The most striking and innovative feature of the Razer Blade remains its multi-award-winning Switchblade User Interface (UI). The unique integrated LCD display/multi-touch panel and 10 dynamic adaptive tactile keys put commands and control functions within fingertip reach. The Switchblade UI features a growing list of applications designed specifically for gaming by Razer’s in-house software engineers as well as by Razer’s active community of users. These apps allow users to browse the web for in-game guides, watch online videos, stay connected within their social networks, and take advantage of an expanding list of dedicated gaming apps without ever having to leave a game.
Watch the “Razer Blade: The Beauty is Now the Beast” video at:
http://www.razerzone.com/gaming-systems/razer-blade
About the Razer Blade gaming laptop
The new Razer Blade is a 17-in. gaming laptop that delivers extreme performance and all-new features and applications in an ultra-portable form factor. It features a fast Intel® Core™ i7 processor and a high-performance NVIDIA GeForce® graphics processor within in a lightweight aluminum chassis. The revolutionary Switchblade User Interface, located next to the Blade’s full-size keyboard, was designed by Razer from the ground up to enhance gaming experiences and provide more control at the gamer’s fingertips. The Switchblade features 10 adaptive tactile keys and a multi-touch LCD panel that can also display in-game information. And at just 0.88 inches thin and weighing a mere 2.99kg, the Razer Blade is the world’s first true gaming laptop.
Price: AU$2,999.00 (inclusive of prevailing taxes)
Availability:
Available for AU$2,999.00 from November 1 in Australia at Pitt St Mall JB Hi-Fi Store (Sydney), Elizabeth Street Software JB Hi-Fi Store (Melbourne), JB Hi-Fi Online and Razerzone.com.
Product Specifications:
• Intel® Core™ i7 3632QM Quad Core Processor
• CPU: 2.2GHz (Base) / 3.2GHz (Turbo)
• NVIDIA GeForce® GTX 660M with NVIDIA® Optimus™ Technology
2GB Dedicated GDDR5 Video Memory
• 8GB 1600 MHz DDR3 Memory
• 17.3-in. LED Backlit Display (1920×1080)
• Built-in HD Webcam
• Integrated 60Wh Battery
• 500GB 7200RPM HDD (Primary Storage)
• 64GB SATA III SSD with NVELO Dataplex™ Software (Cache Acceleration)
• Wireless Network 802.11 A/G/N + BT4.0
• 16.81″ (Width) x 10.9″ (Depth) x 0.88″ (Height); 2.99kg (Weight)
For more information, please visit http://www.razerzone.com/gaming-systems/razer-blade
The new Razer Blade Gaming Laptop images
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About the Razer Group:
Razer™ is the world leader in high-performance gaming hardware. Founded in 1998, with its headquarters in Carlsbad, California, the company has offices in nine cities around the globe. Used by the most demanding professional gamers who compete in global tournaments, Razer provides gamers with the unfair advantage of cutting-edge technology and award-winning design. We live by our motto: For Gamers. By Gamers.
For more information, please visit http://www.razerzone.com/.