#1 Mobile Gaming Publisher to Optimise Key Titles for iPhone 5

Sydney, Australia, 13 September 2012 – Electronic Arts Inc. (NASDAQ: EA) gave the first live demo of Real Racing 3, its forthcoming title for iOs at the launch of the iPhone 5 in California last night. Real Racing 3, which is developed by the EA Firemonkeys studio based in Melbourne, will bring the ultimate racing experience to iPhone 5 later this year, taking full advantage of its brilliant 4″ Retina display and enhanced graphics capabilities and processing power, making it one of the sharpest, most exciting ways to experience the premier racing game.

Boasting console quality graphics, Real Racing 3 features dynamic reflections, plus an all-new rearview mirror that will give players important cues about their competitors, as well as time shifted multiplayer, a brand new feature that leverages Game Center iOS 6 challenges.

“Apple technology continues to evolve the mobile games experience, and we believe games like Real Racing 3 best highlight what consumers have to look forward to with these advancements,” said Rob Murray, Executive Producer at the EA Firemonkeys studio. “The game’s dynamic reflections, sharp track shadows and other beautifully detailed assets will take full advantage of iPhone 5’s new visual capabilities and greater performance to deliver a mobile gaming experience that rivals many console games.”

In addition to Real Racing 3, EA also plans to optimise key titles for iPhone 5 that will launch this Spring. As the leading publisher of mobile games worldwide, EA has delivered quality content for iPhone since the App StoreSM launched in 2008, and has more than 500 games currently available for iPhone across the EA Mobile™, Chillingo and PopCap™ portfolios.