EA to Donate $1 Million Minimum to Charities Benefiting the Nation’s Armed Services and Their Families
SYDNEY, Australia. – September 10, 2012 – Electronic Arts (NASDAQ: EA) and Sony Pictures Entertainment announced today a unique, philanthropic-directed, cross-promotional partnership in North America (only) that will result in a $1 million minimum donation to charities benefiting the nation’s veterans.
In anticipation of the release of the Columbia Pictures and Annapurna Pictures’ Zero Dark Thirty, directed by Academy Award® winner Kathryn Bigelow and written by Mark Boal, and the EA game Medal of Honor™ Warfighter, players can help give back to the nation’s real warfighters with the Medal of Honor Warfighter Zero Dark Thirty Map Pack.
EA will donate a portion of map pack sales* as part of its commitment to give back at least $1 million through its Project HONOR campaign, a program created to drive charitable contributions to nonprofit veterans organizations. The pack, (called “The Hunt Map Pack” in Australia, NZ, Asia and Europe) will be available for sale** the week of December 17, in conjunction with the theatrical debut of Zero Dark Thirty, for $15.95(AUD) and $18.90(NZD).