Fizzy.com celebrates its second birthday –
– Company releases international gaming survey showing gamer trends against activities including sex, watching television and playing sport –
SYDNEY, Australia – 1 July, 2009 – 3RD Sense, Australia’s leading independent casual games developer today celebrates its second birthday and announces the results of its ‘Fizzy Global Gaming Survey’.
When 3RD Sense set out two years ago to create the world’s most vibrant online games community for anyone who is passionate about play, little did they realise how quickly Fizzy.com would take off. Now an ‘online toddler’, the site holds over 535 casual games and attracts a monthly global audience of over 1 million visitors.
Colin Cardwell, CEO of 3RD Sense comments, “To better understand the audience and celebrate Fizzy’s birthday we surveyed over 1,200 of our members to determine trends amongst the Fizzy faithful.
“We thought it would be fun to explore the favourite past times of our international gaming community. There were some surprising findings to say the least.”
Key Findings:
A Game With Appeal
The findings revealed that participants in the survey seemed more excited about stroking their key board and spending some intimate time with their PC rather than indulging in any hanky panky, with 75 per cent of respondents deciding to spend more time playing games than having sex.
The Move Away From TV And Sport Towards Online Entertainment
As you might expect, the idiot box is losing ground to new forms of interactive entertainment with 84 per cent of respondents deciding to spend more time playing games than watching TV.
Playing games also proved more appealing than participating in sport with 72 per cent of people deciding to spend more time playing games than sport.
Casual Gaming Becoming Key Leisure Time Activity For Young Women
Women under 24 proved to be big fans of casual game entertainment with 64 per cent of the female audience falling into the 9 – 24 age bracket. Interestingly, this contradicted the usual trend that casual gaming is more popular with women over 35.
Scoring A High Priority
In a real turn for the books, the survey revealed that the ‘most satisfying activity’ for males under 16 was going on a date (49%) followed by ‘Getting the high score on your favourite computer game’. While women under 16 would rather achieve a high score with their PC (51%), turning the stereotype of boys being the ones obsessed with games upside-down.
Cardwell, says, “There is clearly a demographic shift occurring when it comes to online behaviour. Many people are spending more time online discovering they are passionate about play and really enjoying themselves. The under 16’s in particular prefer games to traditional activities such as watching television as they can challenge their brains, their friends and their coordination skills. There is even recent evidence to show that casual games provide good stress relief.”
To share these benefits and celebrate its second birthday Fizzy will be offering members the chance to download any game at 20 percent off. The offer will be available from today until July 31.