Players pre-purchase more than one million copies 

SYDNEY – August 29, 2012: NCsoft®, the world’s premier publisher and developer of massively multiplayer online games (MMOs) and ArenaNet, developer of the renowned Guild Wars franchise, are delighted to announce the launch of Guild Wars 2.

Even before today’s launch, more than one million fans paid for the game in full to enjoy a 3-day Headstart prior to today’s official launch. Additionally, demand for the game during this Headstart has been record-breaking, with a peak concurrency of more than 400,000 players online at once. Whether it’s because of the vast and dynamic world that changes based on player actions, the engaging, customizable personal storyline, or the visceral, highly-mobile action, it’s clear that online gamers are eager for Guild Wars 2.

“This is the culmination of a 5-year journey and to be greeted by this level of enthusiasm by our fans is truly amazing,” said Mike O’Brien, president and co-founder of ArenaNet. “But really our work is just beginning. Now our focus is shifting to building on this living world we’ve delivered, continuously refining our game and improving services to ensure our players have the best possible experience.”

For more information on the game and to purchase Guild Wars 2, visit www.myguild.com.au