SEGA and Walt Disney Studios Motion Pictures Collaborate To Feature Star of the Animated Film in Upcoming Racing Game 

SAN DIEGO – July 13, 2012 – SEGA^® of America Inc. and SEGA® Europe Ltd. are delighted to announce that the title character of Walt Disney Animation Studios’ upcoming comedy, Wreck-It Ralph, will appear alongside Sonic the Hedgehog in the highly-anticipated racing video game Sonic & All-Stars Racing Transformed™. The thrilling racing adventure allows players to race through land, air and water in new dynamic tracks inspired by classic SEGA video games. Wreck-It Ralph’s unique transformable vehicles and signature All-Star move will make for some of the best racing around when he lines up against other All-Stars such as Sonic, AiAi and Danica Patrick, in both single player and multiplayer game modes.

“Wreck-It Ralph will make a great addition to our stellar cast in Sonic & All-Stars Racing Transformed,” said Masanao Maeda, Chairman and Chief Content Officer, SEGA of America. “Disney has created a unique film experience that will appeal to gamers of all ages, and our video game collaboration will give fans the opportunity to interact with their character on the small screen as well.”

“To have Wreck-It Ralph included in Sonic & All-Stars Racing Transformed is a dream come true,” said Rich Moore, director of the animated feature film Wreck-It Ralph. “The film pays homage to the video games I loved as a kid, including Sonic the Hedgehog in a special cameo, so being able to see Wreck-It Ralph in a real video game alongside Sonic and other iconic SEGA characters is unbelievably exciting for me and should be a treat for fans!”

Sonic & All-Stars Racing Transformed will be available on the Xbox 360® video game and

entertainment system from Microsoft, PlayStation^®3 computer entertainment system, PlayStation®Vita system, the Nintendo 3DS™ hand-held system and Windows PC Digital Download this November.