The London-based audio-visual artists and trail-blazers in the art of audio/video remixing, Addictive TV, are well-known for their alternative Hollywood movie trailers and blistering live shows. EA gave Addictive TV The Sims 3 assets and creative freedom to remix a trailer for the game.

The Sims franchise has a rich history of artistic involvement with its games and has worked with artists from Katy Perry, Natasha Bedingfield, The Pussycat Dolls and Lily Allen to Depeche Mode, Junkie XL and Adam Freeland to record “Simlish” versions of their tracks, the language of The Sims. This is the first time a full audio-visual remix has been produced, creating music from the sounds in the game. Addictive TV’s recent work includes creating alternative online trailers for Danny Bolye’s Slumdog Millionaire and Fast & Furious for Universal Pictures.

Check out Addictive TV’s take on The Sims 3 at http://www.thesims3.com/game/videos.

Unfamiliar with Addictive TV? You can find out more at www.addictive.tv