– NAMCO BANDAI PARTNERS announces new strategic agency partnership –
SYDNEY, AUSTRALIA – 27th June 2012 – NAMCO BANDAI Partners and Bohemia Group today announced they will partner on the distributor’s upcoming titles across the business including Square Enix, Namco Bandai and Codemasters titles. The Sydney agency will take the lead on NBP’s Australian business and in signing this deal, Bohemia will bring their communications strategy expertise to some of the most well-known videogame franchises in the industry including Tomb Raider, Hitman, Tekken and Formula 1.
“The team has great depth and years of combined experience in the interactive gaming space. We look forward to working with Bohemia Group on innovative and creative strategic PR and Media campaigns across our titles, said Namco Bandai Partners, Sales & Marketing Director Mark Gilbert.’’
Founder and Managing Partner at Bohemia, Brett Dawson said, “We are very excited by the opportunity to work alongside Namco to marry strategic thinking with PR, digital and media execution.’’
The first media campaigns under this new agreement will be Square Enix’s ‘Sleeping Dogs’ & ‘Hitman: Absolution’, Namco’s ‘Tekken Tag Tournament 2’ as well as additional titles shipping in 2012.
Operating in 50 countries, NAMCO BANDAI Partners is one of the world’s strongest and most comprehensive video game retail distribution networks.
Bohemia is part of STW Group, Australia’s leading marketing content and communications services group.