Sydney Australia – June 5, 2009 – Activision, Inc. (Nasdaq: ATVI) is recruiting gamers to join the battle for world domination in the Battle for the AllSpark V2 web game, launching today at www.TransformersGame.com, the official web site of the Transformers™: Revenge of the Fallen video game, developed under license from Hasbro, Inc. Fans that answer the call can join the AUTOBOTS® or DECEPTICONS® and compete in real time challenges online against other players worldwide for control of the AllSpark and the fate of the world.
“Players create their very own Transformers character, customising the character to suit their play style. Players then battle online in this game of strategy, choosing from a number of attacks and defences in real time, round-by-round combat. In addition, secret codes that allow players to upgrade their characters will be hidden online.”
“The Battle for the AllSpark V2 delivers even more challenges and fun than before for our ever-growing and fervent Transformers gaming community that spawned in 2007 – we are thrilled to invite fans to join the battle again and immerse themselves in all that is Transformers,” said Rob Kostich, head of marketing for licensed properties, Activision Publishing, Inc. “In Battle for the AllSpark V2, players can play as an AUTOBOT or a DECEPTICON, picking their favourite character and customising their abilities on their way to global domination online.”
The Transformers: Revenge of the Fallen video game is based on the upcoming live-action feature film from DreamWorks Pictures and Paramount Pictures in association with Hasbro, which opens nationwide on June 24, 2009.* The game lets players take on the role of their favourite AUTOBOTS or DECEPTICONS, picking from the largest, most diverse range of playable Transformers – each with their own distinct abilities and weaponry. Set in unique environments across the globe such as Cairo and Shanghai, the game allows players to instantly switch between vehicle and robot modes as they drive, fly, fight and blast their way through intense, pressure-packed levels. After engaging in single player action, players for the first time ever will be able to go online and battle friends in all-new multiplayer modes.
The Transformers: Revenge of the Fallen video game is currently in development by Luxoflux for the Xbox 360® video game and entertainment system from Microsoft and the PLAYSTATION®3 computer entertainment system, and is rated “M” (Violence); the Windows PC version is being developed by Beenox Studios and is also rated “M” (Violence); the distinct Wii™ version is being developed by Krome Studios and is rated “M” (Violence); two unique AUTOBOT® and DECEPTICON®-specific Nintendo DS™ versions are being developed by Vicarious Visions and are rated “PG” (Mild Violence).
* In the highly anticipated “Transformers: Revenge of the Fallen,” debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots® against their sworn enemies, the Decepticons®. Michael Bay directs from a screenplay written by Ehren Kruger & Roberto Orci & Alex Kurtzman. DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film “Transformers: Revenge of the Fallen” starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson and John Turturro. The film is directed by Michael Bay from a screenplay written by Ehren Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro’s Transformers™ Action Figures. Produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. This film has not yet been rated.
About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company’s website, www.activision.com.