Melbourne-based Marketing agency Communicado has been named the PR agency for Razer™, the world leader in high performance gaming hardware.

Communicado won a competitive pitch in May and will be representing Razer™ in Australia and New Zealand commencing in June 2012.

“Communicado was one of the very first consumer PR agencies in Melbourne and has a long history of delivering innovative PR campaigns to promote product and brands, said Communicado Managing Director and owner Tory Montgomery. “The brief was to demonstrate how an external agency would successfully meet the PR needs of a gaming client. Our team is uniquely placed to meet this brief with extensive experience working within the videogame industry,” said Tory.

Managing the Razer™ account for Communicado is account director Paul Houlihan with 10 years PR experience including five years leading the PR team with global videogame publisher THQ in Asia Pacific.