World-renowned Gaming and Entertainment Phenomenon Partners with One of the Most Popular Lifestyle Brands in the World
SYDNEY, Australia, May 10, 2012 – Find the look that fits your Sim’s style and get ready for successful living!

The Maxis Label of Electronic Arts Inc. (NASDAQ: EA) and Diesel today announced a collaboration between The Sims™ and the iconic apparel and lifestyle design company that will give players clothing and furniture from Diesel’s 2012 Spring/Summer collection, which is currently available in Diesel stores and online.

In The Sims 3 Diesel Stuff Pack*, players will have access to Diesel and their younger lifestyle brand 55DSL’s apparel for men and women as well as Diesel’s home furnishings so anyone can recreate the hottest looks and decorate their Sims’ homes with the distinctive furniture that makes Diesel one of the most popular lifestyle brands in the world.