TrueLocal reveals record growth in mobile traffic
Relaunches mobile site
Consumer review website, TrueLocal.com.au has announced an impressive 381 per cent rise in year on year mobile traffic*.
To support this growth, the company has relaunched its mobile site with a new look and feel and enhanced search functionality helping consumers connect with local businesses more easily.
General manager of TrueLocal, Simon Carson said it was important to offer users a sophisticated option when searching for local businesses on the go.
“Consumers have clearly shifted onto mobile devices. We see that in our own site traffic data, and this is demonstrated every day on the streets and on buses and trains,” said Mr Carson.
“The new TrueLocal mobile site makes it much easier for consumers to find details of a local café, doctor or newsagent quickly, no matter where they are.
“The enhanced search functionality uses a person’s location and highlights popular categories making it very simple to find nearby businesses.
“When you combine these new features with TrueLocal consumer reviews on business listings, this creates a powerful platform for consumers to discover the best local businesses around them, from hair and nail salons, pubs and restaurants to almost any other service.”
New and improved features of the mobile site include:
- Easy site navigation and improved search functionality
- View recently reviewed businesses near you
- View and review local businesses direct from your phone
- Locate local deals near you
- A quick search functionality that locates the top 10 nearby businesses based on popular search categories
To access the mobile site, users simply need to type m.truelocal.com.com.au into their mobile web browser.
Mr Carson continued: “The mobile space is growing so fast, it’s impossible to know when it is going to stop. It now appears that there will be more internet usage on mobile devices than on PC’s by the end of the year.
“With this fundamental shift in consumer behaviour, we’re very excited to have relaunched our mobile site with more great features from the full website including the option for consumers to write reviews wherever they are, whenever they want.”
The TrueLocal mobile site is also the official technology navigation partner for Garage Sale Trail this Saturday 5 May. Users simply need to visit m.truelocal.com.au on the day to locate all the sales via their smart phone.