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UBISOFT REINVENTS THE TWEEN GAMES MARKET WITH NEW GIRLS LIFE BRAND

Australia – June 2nd, 2009 – Today Ubisoft revealed at its E3 press conference that it will be building upon its success in the tween games market and leadership on the Nintendo DS™ system with its new brand, Girls Life. Girls Life games are designed for 9 to 13-year-old girls who will enjoy creating and designing their own lifestyle for ultra-fun, trendy and fashionable moments enjoyed either solo or with friends.  

As the no. 1 third-party publisher for Nintendo DS with its popular tween brand Imagine®, Ubisoft created Girls Life to offer tween girls a full range of games that allow them to discover their own personal styles while having fun. Imagine titles are focused on pretend-to-be and role-play concepts, where girls play as the person they want to become one day, while Girls Life games are about who they are now and how they like to play with their own tastes and personality.

 

“Reaffirming our position of leading third-party publisher on this segment, we are reinventing the tween games market with new concepts and ways to address this audience,” comments John Parkes, EMEA marketing director at Ubisoft. “Ubisoft’s Girls Life offers young players a new experience in gaming that is focused on exploration, creativity and innovation, in addition to leveraging the latest technology.”

 

The first title in the Girls Life brand will be Girls Life Makeover, to be released in Australia in October 2009. Makeover will take full advantage of the newest technology available on Nintendo DSiTM by allowing players to take photos of themselves and their friends and then using the uploaded photos to explore new styles. Tween girls will be able to re-imagine their looks, from face makeup and hairstyle to nail polish. Thanks to professional advice, players will get the latest fashion tips to help create their own personal style. Sharing new creations with friends or shopping together in the virtual mall makes the game even more interactive.

 

In November 2009, Girls Life Jewellery Style will bring the art and fashion of jewelry design to the Nintendo DS. Players begin with a small shop and a basic set of jewelry-making techniques; before long they’ll be dazzling celebrity clients and window-shoppers with their innovative designs and keen business sense.

 

More titles will be launched in the Girls Life brand in the coming months.

 

 

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008–09 fiscal year Ubisoft generated sales of 1.058 billion euros. To learn more, please visit www.ubisoftgroup.com.

 

© 2009 Ubisoft Entertainment. All Rights Reserved. Girls Life, Ubisoft, Ubi.Com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Nintendo DS is a trademark of Nintendo. © 2006 Nintendo.